SEO Specialist

We're Welcome — the only true full-service agency in Australia with all 10 disciplines genuinely in-house. Based in Darlinghurst, right on Hyde Park, our team works across creative, brand, strategy, digital, design, content, SEO, paid media, social, and technical engineering — all together, all for some of the world's most recognised brands.
We're not a production line. We don't outsource. We don't hand off. Every brief, every campaign, every strategy is handled by a tight, experienced in-house team that genuinely cares about the work — and about each other.
Working here means you don't just do your job — you grow. You're exposed to every discipline, every corner of a client's account, and every opportunity to develop in ways a siloed agency simply can't offer. We invest seriously in training and development across multiple learning streams, and our social club makes sure we take just as seriously the time we spend together.
The RoleWe're looking for an SEO Specialist with genuine depth in both on-page and technical SEO — someone who takes real ownership of client outcomes and is excited about where AI is taking search.You'll own SEO strategy and execution across a premium portfolio of clients, working closely with our in-house content, creative, and technical engineering teams to drive organic performance that compounds over time.AI is transforming search faster than any update Google has ever shipped. We want someone who's already thinking about how generative search, AI Overviews, and SGE are reshaping visibility — or who has the curiosity to get ahead of it quickly. We'll back you either way.
What You'll Do Conduct thorough technical SEO audits and drive remediation across client sitesOwn on-page optimisation — content architecture, meta strategy, heading hierarchy, and internal linkingMonitor site health continuously and flag issues before they become problemsBuild keyword and content strategies informed by genuine search intent analysisManage domain authority growth through smart link acquisition and digital PR thinkingIntegrate AI tools into your SEO workflow — content briefing, keyword clustering, competitor analysis, and reportingStay sharp on AI Overviews, SGE, and how generative search is reshaping organic visibilityCollaborate with our in-house copywriters, designers, and technical engineering team on SEO-informed workSet up and manage reporting across GA4, Google Search Console, and rank tracking platformsReport on performance with clear, client-ready insights and actionable recommendations
About You 3+ years in a dedicated SEO role, preferably within an agencyHands-on experience with Screaming Frog, Ahrefs, SEMrush, GA4, and Google Search ConsoleSolid understanding of Core Web Vitals, crawl budget, structured data, and technical site architectureProven ability to build and execute keyword and content strategies that drive measurable organic growthExperience identifying off-page opportunities and building backlink strategies that actually workAwareness of — and ideally hands-on experience with — AI tools for SEO: content generation, briefing tools, automation, or AI-powered analyticsIf AI tools aren't yet part of your workflow, you're genuinely curious and quick to learn — we'll invest in building that with youClear communicator who can translate technical SEO findings into plain-language client recommendationsAgency experience preferred — you know how to manage multiple clients and competing priorities
Bonus PointsExperience with international or multilingual SEOFamiliarity with log file analysis and advanced crawl diagnosticsWorking knowledge of HTML, CSS, or JavaScript as it relates to SEO implementationExperience optimising for AI-generated search features, featured snippets, or voice searchAn understanding of content strategy — you can brief a writer as confidently as you can audit a site
What We OfferCompetitive salary package — inclusive of super, structured to suit youPerformance-based bonuses tied to real outcomesHybrid working flexibility — with a home base in Darlinghurst you'll actually want to come toAccess to all 10 disciplines in-house — you'll learn more here than anywhere elseMultiple streams of training and development — we invest in your growth seriouslyA social club that brings the whole team together when the work pauses 🎉A premium client portfolio — globally recognised brands with real budgets and real ambitionA culture that values ideas, ownership, and results over hierarchy and vanity metrics
Why Welcome? We've been around long enough to know what a great agency looks and feels like — and we've spent every year since building exactly that. This isn't a role you'll outgrow in twelve months and move on from. It's a place where careers genuinely develop, where your thinking shapes the work, and where the next challenge is always just around the corner.
You'll work on brands worth talking about, alongside people worth learning from. You'll have access to all disciplines under one roof — creatives, strategists, designers, paid media specialists, content producers — all collaborating on the same accounts. That kind of exposure doesn't happen at most agencies. At Welcome, it's just Tuesday.
We invest in your development through real training programs, not just "we encourage learning." And when 5 o'clock hits — or sometimes before it does — we know how to switch off and actually enjoy each other's company.
Our social club is genuinely active. We're a team of foodies, coffee experts, and people who believe a good offsite is worth every minute away from the desk. Expect group restaurant discoveries, honest foodie reviews that spark actual debates, coffee runs that turn into twenty-minute conversations, and off-site events that have nothing to do with a laptop. We hang out. We eat well. We laugh a lot. And we come back to do it all again each day.
This is a place built for people who want to do the best work of their careers — without burning out, without missing out, and without wondering whether the people around them actually give a damn. They do. We all do. That's Welcome.
Does this sound like you? Then we'd love to hear from you.