Digital Marketing Manager

Digital Marketing Manager

Shape the digital experience for a trusted brand in Newcastle

We're looking for our very first Digital Marketing Manager! Someone who knows digital inside and out, who can move fluidly between strategy and execution and who brings both sharp analytical thinking and genuine care for the customer experience. This is a role for someone who wants ownership, not just oversight: you'll manage campaigns hands-on across Google Ads, LinkedIn and SEO, while also owning the bigger picture - our website, ecommerce performance, email marketing and the full lead lifecycle from first click to closed deal.

We're on a strong growth trajectory, and this is a genuinely exciting time to join Colterlec. You'll have the opportunity to help shape the future of digital marketing for our business and set the direction for how we show up in our industry.

About Colterlec:

Colterlec is a leading Australian-owned distributor of industrial electrical, automation, and technology solutions. With a strong national footprint and long-standing partnerships with global technology suppliers, Colterlec supports critical industries including mining, manufacturing, utilities, and infrastructure.

Our commercial footprint is already strong, but it’s time to elevate Colterlec and the value we offer. We’re now looking to shift gears in our digital marketing space and want to fill a newly created Digital Marketing Manager role. Working with the Marketing Manager, you’ll build the strategy and own it end-to-end working for a function that is valued by a dynamic, successful CEO, who truly appreciates digital marketing done well.

What you'll be doing

• Website & Ecommerce - Own the performance and user experience of our B2B ecommerce and content websites, lead SEO strategy and partner with internal teams to keep our digital platforms fast, functional and on-brand.

• Paid Media - Plan, build and optimise Google Ad and LinkedIn Ad campaigns in-house, from ad development through to posting to drive leads, pipeline and ROI.

• Social Media - Manage and grow our social presence, planning content calendars and using performance insights to keep strategy sharp and messaging consistent.

• Email & Lead Management - Treat every lead as the valuable asset it is, taking ownership from content through to reporting, to full funnel management for all marketing leads including lead nurture, lead scoring and CRM management.

• Campaigns - Bring supplier promotions, distributor campaigns and customer engagement initiatives to life across digital channels.

• Reporting & Insight - Deliver clear, actionable analytics on website, campaign and funnel performance to key stakeholders.

What you bring

• 5+ years in digital marketing, ideally in B2B, industrial, or technical environments

• A track record of hands-on campaign management across paid search and social platforms

• Strong SEO and ecommerce/website optimisation experience

• Confidence owning CRM processes and lead scoring models

• A collaborative approach - you'll work closely with internal teams, platform vendors and (where needed) external agencies

• Sharp analytical instincts paired with genuine curiosity about what makes customers engage

Why join us

With a solid growth trajectory ahead of us, there's real momentum here at Colterlec and real opportunity for the right person to make their mark. You'll have the opportunity to shape our digital marketing function, supported by a business team that has your back and a leadership group that values expertise over ego. If you want a role where your work visibly moves the needle and where you can help write the next chapter for our business and our industry, we'd love to hear from you.