Director of Creative Technology & AI

Company: VMG Digital AU Pty Ltd

Job Title: Director of Creative Technology & AI

Location: Sydney

Employment Type: Full-Time

Salary: $165,000 – $180,000 AUD per annum + Superannuation (commensurate with experience)

About us

VMG Digital is a premier global creative production and digital agency partnering with high-growth brands and enterprise clients worldwide. We design, produce, and scale digital creative using our dedicated studios and proprietary workflows, automation and AI technologies.

About the role

We are seeking an experienced and visionary Director of Creative Technology & AI to lead our technological innovation, drive commercial and operational strategies, and manage our dedicated team of AI and automation specialists.

In this role, you will bridge the gap between creative production, enterprise strategy, and artificial intelligence engineering. You will own the technology roadmap, design multi-stage creative workflows, steer client-facing AI solutions, and lead a high-performing team of technical contributors.

Key responsibilities

• Strategic Leadership: Define and direct the agency-wide AI and creative technology roadmap, identifying commercial opportunities to drive revenue growth, improve client margin, and streamline operational efficiency.

• Team Management: Lead, mentor, and direct a multidisciplinary team of AI specialists, prompt engineers, and workflow developers, establishing engineering standards, project milestones, and delivery cadences.

• Creative & AI Architecture: Design and oversee the deployment of multi-stage AI systems, automated creative briefing tools, intelligent ad performance analytics, and dynamic content generation pipelines.

• Commercial & Stakeholder Advisory: Partner with the Executive Leadership Team, Creative Directors, Media Strategists, and enterprise clients to translate high-level business goals into scalable software and automation solutions.

• Implementation & Governance: Direct vendor evaluation, API integrations, data security, and ethical AI governance across all production workflows and client deliverables.

• Quality & Optimization: Define testing protocols, user acceptance criteria (UAT), and continuous feedback loops to ensure production outputs meet brand and performance benchmarks.

About you

• Bachelor's or Master's degree in Information Technology, Computer Science, Creative Technology, Business Information Systems, or a related field (or equivalent senior industry experience).

• 6+ years of progressive experience leading technology, AI, or digital workflow initiatives, ideally within an agency, media, or tech-enabled production environment.

• Proven track record of managing and mentoring technical teams (AI developers, data specialists, software engineers).

• Deep expertise in generative AI tools (LLMs, image/video generation models, multi-agent frameworks) and automated pipeline design.

• Demonstrated commercial acumen with the ability to define ROI, scope technical budgets, and articulate technical value to executive stakeholders and clients.

• Outstanding communication, change management, and cross-functional leadership capabilities.