Paid Media Manager

North Sydney | Full-Time | Brand & Marketing Agency
We’re looking for a commercially minded Paid Media Manager to join Rivyl and take ownership of paid media strategy, execution and performance across a portfolio of clients.
This isn’t a role where paid media operates in a silo.
You’ll work closely with our creative, strategy, content and client teams to turn strong brand ideas into campaigns that drive measurable commercial growth.
You’ll own the full paid media lifecycle: from strategy and media planning through to campaign build, optimisation, testing, reporting and client recommendations, primarily across Meta and Google, with opportunities across TikTok, LinkedIn and other channels.
What you'll be doing
Develop paid media strategies aligned with client objectives, brand positioning and commercial goalsBuild, launch and manage campaigns across Meta, Google and other relevant platformsOwn media planning, budget allocation, forecasting and campaign architectureManage campaign budgets and pacing across multiple client accountsContinuously optimise campaigns against agreed KPIs including ROAS, CPA, CPL, CAC and conversion ratesDevelop structured testing programs across creative, messaging, audiences, placements and landing pagesAnalyse performance beyond surface-level metrics to understand what is genuinely driving business resultsWork closely with our creative team to turn performance insights into stronger hooks, messaging, formats and campaign conceptsDevelop clear creative briefs informed by campaign dataManage prospecting, retargeting and full-funnel campaign strategiesOwn regular client reporting, translating data into clear commercial insights and recommendationsPresent campaign performance and strategic recommendations directly to clientsProactively identify opportunities to scale successful activity, test new channels and grow client accounts
What we're looking for
You’re someone who understands that great paid media isn't just about Ads Manager.You understand the relationship between brand, creative, audience, offer, funnel and media and how those pieces need to work together to drive sustainable growth.
Ideally, you'll bring:
3–5+ years' experience in paid media or performance marketing, ideally within an agency environmentStrong hands-on experience across Meta Ads and Google AdsExperience with TikTok, LinkedIn or other paid platforms is advantageousStrong understanding of digital funnels, attribution, tracking and conversion optimisationExperience managing meaningful advertising budgets and performance targetsStrong analytical and problem-solving skillsCommercial thinking, you care about business outcomes, not just platform metricsThe ability to turn complex performance data into simple, actionable recommendationsConfidence presenting strategy and performance to clientsStrong organisation and the ability to manage multiple accounts and competing priorities
You'll thrive here if you are
Commercially minded, proactive and accountable.You’re comfortable making decisions, identifying problems before they become bigger problems and bringing solutions to the table.
You’re analytical without losing sight of the bigger picture, detail-oriented without getting stuck in the weeds, and confident collaborating with both creative and commercial teams.
Most importantly, you’re interested in where brand and performance meet and you want to build paid media strategies that do more than chase short-term conversions.
About Rivyl
Rivyl is a brand and marketing agency based in North Sydney.We work with ambitious businesses to build stronger brands, sharper creative and marketing ecosystems designed to drive meaningful commercial growth.
As we continue to expand our performance marketing capability, this role will play an important part in shaping how paid media integrates across our broader client offering.
Interested?
If you're a paid media specialist who wants more ownership, greater strategic involvement and the opportunity to work closely with creative and brand teams, we'd love to hear from you.
Apply via LinkedIn with your CV and a brief overview of the accounts, platforms and advertising budgets you've managed.