Marketing Manager

Be bold. Be innovative. Make a real impact.

Marketing at Allara is entering an exciting new chapter, and we’re looking for someone great to help shape what comes next.

We’re growing, investing, trying new things, and building a more modern way of connecting Marketing, Participant Growth, data, technology, and AI.

We already have great people, strong momentum, and a brand we’re proud of. What we want now is someone who can come in, bring energy and structure to the day-to-day Marketing function, and help us turn that momentum into even stronger execution.

This is not a role where you inherit a finished playbook.

You’ll be joining while we’re actively building the next version of how Marketing works at Allara.

You’ll work closely with our CEO, our Fractional Growth Advisor, specialist partners and the broader Marketing and Participant Growth teams. You’ll have access to great capability around you, but also plenty of room to bring your own ideas, challenge how things are done and make a visible impact quickly.

We’re looking for a hands-on Marketing Manager to lead day-to-day execution across brand, content, communications, campaigns, and social media.

Someone who can take strategy and turn it into action.

Someone who understands that Marketing shouldn’t operate in isolation from Sales and Participant Growth.

And someone who gets excited about how content, creativity, technology, data, and AI can all work together to drive better outcomes.

What you’ll do

• Own day-to-day marketing coordination and execution
• Lead content, communications, social media, and brand activity
• Turn strategy into practical campaign plans and deliverables
• Work closely with Participant Growth to support enquiries, referrals, and growth priorities
• Coordinate internal and external creative resources
• Brief and coordinate video, photography, and content production
• Maintain brand consistency across channels and assets
• Create and coordinate marketing collateral, presentations, and communications
• Use CRM and reporting tools to better understand the impact of marketing activity
• Use AI and modern marketing tools to improve speed, quality and consistency
• Bring structure to timelines, deliverables, approvals, and follow-through

What we’re looking for

You’ll likely have 3–5+ years’ experience across marketing, brand, content, social, communications or campaigns.

You might already be a Marketing Manager, or you might be a strong marketer ready to step into greater ownership.

More importantly, you’ll be someone who:

• has strong creative instincts and good judgement
• can think and execute
• takes ownership and gets things finished
• understands content, social and what works in market
• can coordinate multiple moving parts without losing momentum
• is comfortable briefing creatives and content resources
• understands the connection between Marketing and Sales/Growth
• is confident with modern marketing systems and AI tools
• is comfortable working with data and reporting
• wants to keep learning and grow into a bigger role over time

Experience in the NDIS, disability sector or another regulated environment would be a bonus, but it isn’t essential.

The environment you’ll be walking into

You’ll work with tools across content, CRM, reporting, collaboration, and AI, including platforms such as Canva, WordPress, Mailchimp, HubSpot, GA4, Looker Studio, Meta Business Suite, LinkedIn, Teams, SharePoint, and emerging enterprise AI tools.

You don’t need to know every platform on day one.

We care much more about curiosity, judgement, pace, and your willingness to learn.

There is a lot happening at Allara.

There is a lot we want to build.

And for the right person, that’s exactly what makes this role so much fun.

If you want a role where you can have real influence, try new things and help shape what a modern Marketing function looks like, we’d love to meet you.

We thank all applicants for their interest. Only shortlisted candidates will be contacted.