Membership & Communications Manager

About the role

This is a newly created position with real function ownership primarily responsible for growing and strengthening the organisation's membership base.

The role leads the recruitment, retention and engagement of tourist and residential park member businesses as well as industry supplier members, ensuring a compelling association value proposition is established and promoted to each member and non-member segment. In addition, the role supports the delivery of member communications.

The association prides itself on well crafted, timely, interesting and relevant communications to promote the association's successes and services so members are well informed and front of mind when members consider their CRPVic membership and opportunities to engage.

We expect members to benefit from a consistent, high-quality experience with their association from first contact and this role will play a very significant role in that outcome.

Key responsibilities

• Establish, track and achieve membership recruitment targets based on agreed KPIs which will be reviewed and reset annually

• Confidently initiate and maintain contact with targeted park and industry supplier businesses via formal correspondence, phone, email, social media and in-person engagement

• Develop and deliver compelling membership pitches to different current and prospective park member segments and industry supplier members

• Identify risk indicators for member churn and implement proactive retention actions that increase satisfaction, loyalty and long-term member value

• Provide strategic insight to Executive level considerations during value proposition reviews

• Lead continuous improvement of the various membership value propositions based on market feedback

• Propose changes and additions to the member service offering to enrich engagement

• Maintain strong, trusted relationships with members to ensure the organisation remains critical to member success

• Establish and manage the end-to-end member journey, from onboarding through to resignation or renewal

• Develop and implement an annual member communications plan

• Draft and implement relevant and timely communications that inform, educate and/or entertain members as a key retention activity tool

About you

• Experienced in membership, relationship management, stakeholder engagement, business development, or a similar role focused on growth and retention

• Comfortable reaching out to prospective members and starting conversations that build strong relationships

• A strong storyteller, both in writing and in person

• Comfortable working toward growth and engagement goals and using initiative to achieve them

• Digitally capable across CRM systems, eDM platforms, AI tools, and social media

• Comfortable working independently on the road and collaboratively with the team in the office

• Commercially astute and genuinely people-focused

• Tertiary qualified in communications, marketing or similar

About us

Established in 1964, Caravan & Residential Parks Victoria is the peak industry body for tourist and residential parks across Victoria. We support our members through advocacy, industry leadership, training, legal guidance, and other practical services.