Copywriter

CopywriterREMOTE | FULL TIME | THE ROSA INSTITUTE
Write the Words That Change Lives
In this role, the words you write do more than change lives. They help create them.
You believe true professionals lead themselves first and set the example.
You don't need micromanaging. You don't need babysitting. You need a platform to do your best work, alongside great people who expect the same of themselves.
You hold yourself to world-class standards and best practices. You deliver outstanding results. And you want your work to serve a mission that changes lives.
If any of this is out of alignment with you, this is not your role. If you just said yes to all of the above, keep reading.

About UsThe Rosa Institute is a leading, evidence-based fertility practice, headquartered in Sydney, Australia, and serving patients worldwide by telehealth. Our signature program, The Fertility Breakthrough Program™, has a documented 78.8% live birth rate.¹ Our founder, Dr. Gabriela Rosa, is a clinician-scientist in practice since 2001, trained at the University of Sydney and the Harvard T.H. Chan School of Public Health.
Our mission: Help couples overcome difficulty conceiving and recurrent miscarriage, even when other treatments have failed.
Our values: Excellence keeps score. Integrity does what it says. Resourcefulness loves constraints.

About the RoleYou are our all-rounder. You will write across every digital asset we publish and support content creation for Instagram, our email newsletters, website assets, and Facebook ads. You will work within an established team of 15+ people, writing in our founder's clinical voice, not your own. If writing as someone else threatens your ego, stop reading here.

The Couple You Will Write For
You write in our founder's voice. You write for our patients: a couple more than two years into trying to conceive, usually closer to four, and theirs is a complex case. They reach us from the United States, Australia, or Europe, often also failed treatment, miscarriage, or both, and they have often been told, "everything looks normal." She is 39, and she leads this: she has done the research, she can usually name her own test results, she found us, and she brought him. He is in it just as deeply, but it shows differently. He will usually leave the treatment decisions to her because he has seen what each negative pregnancy test or loss has taken from her, and he is deathly afraid, even when he won't say it, of what more of it will do to her. And to them. Yet, like her, they know no one has assembled the full picture to identify the obstacles preventing them from holding their baby. They do not need convincing that something is wrong. They want someone competent enough to find it and help them change it, and they are on the same page, ready to do what it takes.
They are exhausted and have been sold hope and false solutions by others, so your job is not to persuade. It is to bring compelling clarity into what is already a noisy conversation full of uncertainty and unknowns: the voice of a team that has done this work well and reproducibly for more than two decades. Every statistic carries its citation. Clinical experience is never dressed up as a promise. The writing does not push. It makes the work unmistakable, so they recognize what they have been looking for.
We are not here for everyone struggling to have a baby. We do incredible work for the people who value our expertise and proven track record, and your copy is written to find them, not convince them.

What You Will DoInstagram. Carousels, captions, scripts, and Stories copy.Email. Our newsletters, plus sequences across launches, nurture, and segmented sends.Web and funnel. Website and landing page copy, congruent from ad through to page, all the way through to clinical delivery handouts.Facebook ads. Distinct creative angles each refresh cycle: separate reasons to click, not variations on one hook.Creation stories. Patient story content, with every claim verified against source records before publication.Brand voice. Own and maintain the voice and style guide.Compliance rewrites. Own the rephrase when a platform rejects an ad on health claims policy.

What Success Looks LikeCopy that converts. Every claim in it holds up to scrutiny.Delivered as promised. On the date you said, at consistent quality, across every channel.Angles we hadn't considered. Built to connect with the one woman and couple we are here to serve. They outperform the ones we had, and then you outperform your own best.Trust at the top. Our founder trusts what reaches her desk, because you caught the problems first.

Who You ArePersuasive, compelling, accurate, and consistent. You are dependable. You do what you say you will do.A clear, strategic thinker. You write from the shoes of the woman we serve.A proven deliverer. Hungry, innovative, and full of ideas, and every idea comes attached to shipped work and a result you can point to.A self-starter. You manage yourself. You need a clear brief and room to work, not reminding or chasing.A direct response writer. You know the difference between copy that reads well and copy that sells.Evidence literate. You can read a study and represent it correctly, and you would never blur "associated with" into "causes" to make a line land harder.A team player who wants a long-term career, with real progression, doing work that helps people. This is not a side gig or a stepping stone.

Core Skills and Qualifications5+ years of professional copywriting experience. Portfolio required, and results outweigh tenure.Demonstrated direct response work across email, advertising, and sales or landing pagesExperience writing in a brand or founder voice defined by someone else, within a style guideAbility to read primary research and represent it accurately, uncertainty includedExcellent English, written and verbal, with precise control of registerBonus: regulated health writing, Meta health claims policy, women’s health writing background, or editing AI output to a publishable standard

What You Will Love About Working With UsFully remote, location open. We hire the best person, wherever they are.Full-time, long-term career. Compensation and benefits aligned to your location, experience, skills, and results.Professional growth. Take ownership and build your career with a world-class, mission-driven team.Flexible, high-performance culture. Clear communication, personal responsibility, and mutual respect.Work with purpose. Words that reach people at the hardest point of their lives and give them something true to hold on to.

How to Apply
Please submit:Your resumeA cover letter explaining why you are the right fitA portfolio of your best direct response work: email, advertising, and sales or landing pages
https://fertilitybreakthrough.com/careers/senior-copywriter/
Important: In your cover letter, link the one piece of writing you are most proud of and tell us why. What was the brief? What decision did you make that another writer might not have, and how did it perform?
Only applications that follow these instructions will be considered. Yes, that is a test.Shortlisted candidates will complete a short paid trial task, written to a brief and a supplied voice guide.
Join a team that expects greatness and helps you achieve yours.