Demand Generation Manager

Demand Generation ManagerOwn the pipeline number and build a demand engine out of events, webinars and partnerships, not just ad spend.
About usMartian Logic is an Australian HR SaaS platform, we sell into aged care, NDIS, and non-government schools. In these sectors relationships, peer trust and community reputation move deals far more than advertising ever will.We're at $7M ARR and growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline.
The opportunityWe don't need someone who thinks growth means bigger ad budgets. We need someone who can look at ten sponsored events, a partner network, and an under-used webinar series and see a pipeline machine. You'll own the number, the calendar, and the follow-through, turning every event, every webinar and every partnership into a repeatable source of qualified pipeline.
Responsibilities Own quarterly pipeline targets, MQLs, SQLs, and marketing-sourced pipelineBuild and run the integrated campaign calendar: what runs each quarter, to which audience, with what offer, and how it feeds off our event and webinar scheduleDesign the pre/post-event journey for every sponsorship, owned event and webinar: audience capture, nurture sequences, and sales hand-off processManage the paid budget as a precision tool to re-target event attendees, promote webinars, and run ABM-lite plays against named target accountsBuild the always-on organic engine: SEO, website conversion, and life-cycle/email marketingRe-purpose event and webinar content into ongoing nurture and organic campaignsDevelop co-marketing motions with partners and associations e.g. referral campaigns, joint webinars and shared contentOwn marketing reporting: attribution, funnel conversion, CAC by channel, and overall ROI
Experience5 to 8 years in B2B SaaS demand generation, ideally in a low-budget niche SaaS scale-up environmentA track record of building pipeline through events, partnerships and organic channels... not just paid spendFluency in a marketing automation platform (HubSpot, Marketo or equivalent) and in reading a funnelComfort being measured on pipeline and revenue outcomes, not activity or vanity metrics
How we'll measure successMarketing-sourced and -influenced pipeline against quarterly targetSQLs by ICP (aged care/NDIS & education)Event-audience-to-opportunity conversion rateCost per opportunity across the full channel mix
Why this roleYou'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline.
Apply now and join us on the Martian journey!