Paid Media Lead (Meta Ads)

It's 7:40am. Coffee in one hand, Ads Manager in the other. And you spot it straight away: your best ad is fatiguing, the CPMs are creeping, and the refresh you briefed three weeks ago is still sitting in someone else's queue.
You know the fix. You knew it on Monday. But the fix needs sign off, the sign off needs a meeting, and the meeting is Thursday. So today you'll spend more time reporting on the problem than fixing it, across more accounts than any one person can do their best work on. And when the numbers dip while everyone waits? Somehow that lands on you.
You're good at this. That was never the issue. The issue is that where you are, being good is only half the battle.
If that felt a little too familiar, keep reading. We wrote this for you.

The offerPicos is a performance marketing agency in South Yarra (check out the epic office space we run called Yellow Desk). We run ads, creative and email for growing ecommerce brands as one connected system, and it works. Our email marketing runs like clockwork, and we've got a genuinely good design team in the same room.
What we don't have yet is you: the person who owns ads management and gives it direction. You set the Meta strategy. You decide what creative each account needs, for which audience, at which stage of the funnel, and why. Sometimes our designers build it. Sometimes you brief it straight to the brand's own team. Either way, the direction is yours, and we back your call. You run the budgets, run the testing, and when the client asks what we should do next, they hear it from you, because it's your strategy and nobody explains it better.
Most buyers spend their careers executing someone else's plan. Here, the plan is yours, and the whole team is behind it.
Remember 7:40am? Here, that check happens at 9am. Because that's when we start our day at Picos. You spot the tired ad, brief the designer that morning, and have the refresh testing within days. No queue, no Thursday meeting. The call is yours, so you make it. And on Fridays you do that from home and you wrap up at 12:30pm.

What you'll doPlan, build and run Meta campaigns across a focused handful of growing ecommerce brands, so every account gets your best.Set the strategy on each one: the funnel, the budget, the audiences and what to test next.Build and sharpen targeting, from lookalikes to retargeting, and keep it working as accounts scale.Set the creative direction for Meta: decide what needs making and why, grounded in what the data says works, and brief it to our designers or straight to the brand's own team.Line paid up with email in Klaviyo so both push in the same direction.Use AI like you mean it. We lean on it hard here, and we'd rather not spend your first month convincing you.Read the numbers daily and call it: scale, pause or rebuild.Own the client conversation on ads, in plain language they trust.Track every silly algorithm and Business Manager change Meta makes and bring the good ideas back to the team.

How it works hereEvery client gets a small crew: strategy, design, email and ads, working as one. You'd be the ads seat on each of them, so the designer, the strategist and the email person on that brand are right there with you. We're a nimble team, and we like it that way. If a process isn't working, we change it that day. If a platform isn't earning its keep, we swap it. Things move quickly here, and the people who love working at Picos love exactly that.

Read this part carefullyThis is where we save us both some time, because this seat isn't for everyone.You've run Meta properly, at an agency, on live client budgets. Not watched someone run it. Not pushed the buttons on somebody else's plan. You've led the strategy, owned the client relationship, and you can walk us through an account like a story: what you inherited, what you changed, what happened.
You also know that the account is only half the job. You're across pixels and CAPI, so the numbers you act on are real. And you think past the click: you can look at a landing page, see why it isn't converting, and tell the client what to fix.
Run Google Ads or TikTok as well? Even better. Meta is the seat, but we're genuinely interested in those platforms too.
And because every client here gets a team, you have to be someone people want on theirs. Friendly. Honest. The kind of person who shares credit, asks good questions and makes the room better. We like each other a lot at Picos, and we're not willing to break that for any skill set.If you've read this far and it sounds like you, that's probably not a coincidence.

What you getA service that's yours to perfect, with the whole team behind it.Flexibility. 4 days from our South Yarra office (Mon - Thurs 9am - 6pm) and Fridays are from home and you finish at 12:30pm. Further flexibility available if needed.A professional development budget for courses, events and certifications.A team that has your back when it gets busy and celebrates wins every month.Room to grow as we do.

What we believeOur values are extremely important to us, and they should be for you to:No Bullsh#t. We're honest, transparent, and solution-focused.Creativity with Intention. We blend data and design to drive performance and scale.Digitally Dynamic. We stay curious, adapt fast, and never stop learning.Sign it with Pride. We treat your brand like our own.

To applySkip the cover letter.
Send your resume and answer four quick questions:How many accounts are you running right now, and what's the biggest monthly ad spend you've managed?In your current (or previous) role, who decides what creative gets made and tested, and what's your part in that?Have you led or mentored other buyers, or has it mostly been you solo?Do you have experience on Google Ads, TikTok or any other platform as well?
Tomorrow, 7:40am. Same coffee, same Ads Manager. What happens next is up to you.