Personalisation and Optimisation Specialist

We’re all about helping our members make the most of their money. And while they go after their goals, you can too. As a Personalisation and Optimisation Specialist, you'll help shape and deliver personalised member experiences across our digital ecosystem. You'll use data, insights, and experimentation to identify opportunities, design onsite experiences, and execute testing initiatives that improve customer engagement and business performance.

Working closely with channel owners and cross-functional teams, you'll support the design of personalised journeys, lead experimentation initiatives, analyse results, and provide actionable recommendations that help scale successful outcomes. You'll also contribute to emerging AI-driven personalisation approaches and help build best practice frameworks for testing and optimisation.

This role is a 12-month max-term/secondment opportunity and is based in Brisbane, Sydney or Melbourne.

Day to day, you'll:

• Collaborate with stakeholders to scope, prioritise, and deliver personalisation initiatives across digital channels.
• Design personalised customer journeys that improve engagement, conversion, and retention outcomes.
• Lead onsite experimentation activities, including audience segmentation, test design, and experience creation.
• Execute CRO and personalisation tests using platforms such as Optimizely, Adobe Target, or similar tools.
• Analyse experimentation performance and provide insights and recommendations to stakeholders.
• Partner with analytics, UX, content, and digital teams to continually optimise customer experiences.
• Contribute to AI-driven personalisation initiatives and broader test-and-learn programs.
• Maintain documentation, governance requirements, and experimentation frameworks. 

It goes without saying you'll be a great communicator with top notch interpersonal skills. We'll also expect you to pick up problems and come up with quick, creative ways to solve them. It's quite likely you tick some of the following boxes too:

• You have experience designing, executing, and optimising personalised journeys across multiple channels.
• Your experience includes onsite testing and personalisation platforms such as Optimizely, Adobe Target, Sitecore Personalise, or similar.
• You'll be confident using data and insights to inform customer experience and optimisation decisions.
• You're experienced in analysing experimentation outcomes and translating results into actionable recommendations.
• You hold a degree in Business, Finance, Marketing, Digital, or a related discipline, or bring equivalent industry experience.
• Your ability to build collaborative relationships enables you to work effectively across cross-functional teams.