Art Director

VRG GRL is a glimpse into the minds of its creators. We feel through creativity and speak through colour. Behind our pieces you will find thoughtful silhouettes designed to fit with ease, hand-painted prints and fabrics you'll want to live in. We are passionate about inspiring women to find their style and feel confident. Our clothing is our second skin and we see the importance of being a brand that allows people to express who they are, through what they wear.

All VRG GRL’s products are 100% exclusive to VRG GRL. Our design team has carefully considered and meticulously designed each and every one of our products, making all VRG GRL pieces one of a kind.

We are now looking for a full time Art Director to join our HQ team located in Newstead, Brisbane.

ABOUT THE ROLE

The Art Director is the guardian of visual identity and creative execution at VRG GRL. This role leads the development and production of all brand visuals, ensuring every touchpoint reflects the brand’s aesthetic, tone, and creative ambition.

The Art Director balances creative leadership with operational excellence — setting visual standards, directing shoots and campaigns, and managing creative teams to deliver consistently elevated work.

KEY RESPONSIBILITIES

Creative Direction & Visual Identity

• Own and evolve the visual expression of the VRG GRL brand across campaigns, content, retail, and digital platforms

• Translate brand strategy and campaign briefs into strong creative concepts and visual systems

• Maintain and refine brand visual guidelines to ensure consistency and quality

Campaign & Shoot Production

• Lead creative direction for campaigns, e-comm photoshoots, and video productions

• Oversee shoot planning, styling direction, casting, locations, and post-production

• Ensure creative output aligns with brand standards, timelines, and budgets

On-set Creative Leadership

• Direct models and talent to achieve the desired aesthetic and brand expression

• Lead styling decisions and oversee garment presentation on set

• Maintain ownership of the shot list and visual composition during shoots

• Review and select final imagery to ensure alignment with brand standards

Content & Design Leadership

• Direct graphic design and content production to deliver cohesive, high-quality outputs

• Ensure all visual assets support storytelling, merchandising, and brand positioning

• Partner with internal teams to ensure creative assets meet functional needs

Team Leadership

• Manage and mentor the creative team, including Graphic Designer, Content Lead, and Shoot Production Coordinator

• Foster a culture of creative excellence, accountability, and continuous improvement

• Allocate resources and manage workloads to deliver against priorities

Collaboration

• Work closely with the Brand Marketing Manager to interpret campaign strategy and messaging into visual execution

• Translate event and activation briefs into cohesive visual and styling execution, ensuring alignment with the brand’s visual language and creative standards.

• Partner with Digital and Ecommerce teams to adapt creative assets for channel-specific needs

• Provide creative input and guidance without owning channel performance outcomes
  

ABOUT YOU

• 7+ years experience in creative direction, art direction, or visual leadership (fashion, lifestyle, or culture-led brands preferred)

• Strong portfolio demonstrating campaign, content, and brand-led creative work

• Proven experience leading shoots and managing creative teams

• High attention to detail with strong project management capability

• Deep understanding of fashion aesthetics, styling, and visual storytelling
  

ABOUT US

• We are a Certified B Corporation

• A growing global fashion retailer started in Brisbane, Australia.

• A female founded business, with over 80% female leadership.

• We have donated a percentage of our profits to charity annually, since inception.

• A 4-day work week in our Newstead Head Office. 

• Ethical manufacturing and considered fabric choices are at the heart of our production.

• A passionate and experienced team with a focus on innovation, creativity and quality.

• We value individual development and success, and provide our team with opportunities to grow with us.