Lifecycle Marketing Lead

About Us

Adventure Operations (AO) is a proudly Australian consumer goods company, home to a stable of iconic and trusted brands, including OZtrail®, Companion®, Campfire®, Ozpig®, Jamec Pem®, Trade Flame® and MTB Direct®.

With some brands stretching back over 80 years, and the formation of AO in 2018, we combine deep product knowledge with a passion for innovation across the Outdoor, Leisure, Mountain bike and Industrial categories.

About the Role

Do you get a thrill from watching an abandoned cart flow convert, or seeing open rates climb after the perfect subject line test? Ready to build a loyalty program from the ground up and make it your own?

We are on the hunt for a hands-on Lifecycle Marketing Lead to own the lifecycle (CRM) marketing channel across Adventure Operations' brands, with hands-on responsibility for the day-to-day operation of Klaviyo email and SMS and the build, launch, and ongoing management of the loyalty program from the ground up.

The Lifecycle Marketing Lead will plan, build, test and optimise automated flows and campaigns predominantly for OZtrail and MTB Direct, that grow owned-audience revenue, retention, and repeat purchase rate and will work closely with our eCommerce, Creative, Product and Customer Service teams to turn data and ideas into campaigns that connect with our customers.

A Day in the Life

• Building, testing, and optimising automated flows (welcome, abandon, post-purchase, win-back, replenishment, and more)
• Planning and sending email and SMS campaigns in line with the promotional calendar
• Running a structured A/B testing program and rolling learnings into future sends
• Leading the end-to-end build and launch of our loyalty program in Yotpo
• Managing segmentation, list hygiene, consent and deliverability across brands
• Reporting on lifecycle performance and turning insights into action
• Coordinating with Creative, eCommerce, Product and Customer Service to keep everything on track

About You

A proactive self-starter who loves owning a channel and seeing it grow would suit this role perfectly. If you live and breathe Klaviyo and have your eye on lifetime value (not just opens and clicks), we would love to hear from you.

Ideally, you will posses:

• 2+ years' hands-on experience with Klaviyo and Shopify, building flows, campaigns and segments end-to-end
• Hands-on experience with loyalty or rewards platforms, Yotpo is a strong plus, but experience with Okendo, LoyaltyLion or similar tools is welcomed;
• A strong grasp of email deliverability, list hygiene and consent management
• Experience running multi-channel lifecycle marketing across email and SMS
• A track record with A/B testing and using data to drive results
• Confidence juggling multiple brands and competing priorities
• Sound copywriting and proofreading skills, with an eye for brand and detail
• Familiarity with HTML/CSS and tools like Canva is a bonus

What's in it for You

At AO, we offer a supportive and fun team environment with plenty of opportunities to learn and grow.

Here's what you can look forward to:

• Expand your experience and take ownership of a channel and a loyalty program, from strategy through to execution
• Ongoing training and development opportunities
• A relaxed yet high-performance culture
• The chance to test our products and even join campouts at some spectacular locations
• Opportunity to work a 9-day fortnight (following successful completion of probation)
• Hybrid work environment (up to 2 days WFH per week)
• Exclusive staff, family, and friends' discounts on our entire product range
• Company-wide and team events

How to Apply

Ready to own lifecycle marketing across a portfolio of iconic outdoor brands? Hit Apply Now and attach your Resume and Cover Letter. Don't forget to complete the Recruitment Questionnaire so we can get to know you better!