Growth (Performance Marketing)

About us

• We're building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We’re one of the most-visited AI products globally, serving millions of users every day.

• We work in-person in Sydney, Australia, and hire globally.

How we work

• User-first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.

• High agency, high ownership: We own outcomes end-to-end. When something goes wrong, we take responsibility and fix it.

• Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

What you'll do

• You'll own and scale our performance marketing function end-to-end: strategy, execution, and the number at the bottom of the spreadsheet. You'll operate across unique DSPs and paid acquisition channels, and you'll define the playbook as you go. You live CPMs, CTRs, and CPAs, and you think in payback and incrementality. You run AI-first, with AI tooling as your operating environment, not a side experiment.

   

Example projects

• Own the budget, then 10× it. Run large budgets across multiple DSPs, balancing scale, optimization, and experimentation. You own the allocation call: where the next incremental dollar goes, and why it pays back.

• Write the expansion playbook. Launch in new regions, networks, and audiences. Find our ideal customers in every corner of the internet, and prove it was them, not noise.

• Operate the test-and-learn engine. Structured experiments across audiences, creative, placements, and bidding. Frameworks that compound, not one-off tests you forget by Friday.

• Own attribution and measurement. Diagnose where the funnel leaks from first impression to paid conversion, separate signal from lag, and trust your own read of the data. You'll have full ownership to fix every stage.

   

What you'll bring

• Extensive performance marketing experience across a range of paid acquisition channels, with real budget ownership behind you.

• The ability to reason causally about your spend. You're comfortable with attribution, incrementality, and the gap between blended and attributed numbers. You can tell when a metric is lying to you.

• Hands-on comfort in the data yourself. You can pull the query, read the funnel, and build the model. You don't wait on someone else to tell you what happened.

• High attention to detail combined with a scrappy, experimental mindset.

• Creativity paired with an obsession with numbers. We love charts that go up and to the right, and you will too.

• A hunger to win. This won't be easy, and no one has done it before.

What we offer

• Top-of-market compensation with meaningful equity upside.

• Real ownership from day one. Work on important problems and see the impact of what you ship.

• Fast-growing scope. As your impact grows, your responsibility and compensation should grow with it.

• A company card for food, coffee, tools, and anything that helps you do your best work.

• Daily team lunch and dinner at the office.

• An unlimited workspace budget to build your ideal setup.

• Visa sponsorship and relocation assistance for people moving to Sydney.

How we think about comp

We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.

• The listed range is cash + equity, with superannuation on top.

• We review compensation every 6 months.

• Bonuses reward past impact, and raises reflect your new level.

Our interview process

1. Intro call: 15 minutes to align on the role and company.

2. Founder interview: go deep on what you’ve built, how you think, and how you work.

3. Role interview: 1 hour working through a practical problem relevant to the role.

4. Paid work trial: spend 3 days with us in Sydney working on a real problem. We cover travel and accommodation, if needed.

5. Offer: if it’s a strong fit, we move quickly.