Digital Marketing Specialist - Witchery (Fixed Term)

WE ARE THE STYLE AUTHORITY! Witchery is an Australian fashion brand, delivering on-trend pieces that capture fashion’s latest mood. We’re a daily source of inspiration, as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. The Digital Marketing Specialist supports the Marketing & Campaign Manager in the planning and execution of end-to-end brand campaigns, leading delivery across owned and performance channels including email, digital media, SMS, and loyalty. Translate Witchery campaign strategy into best-in-class execution, using testing, insights and continuous optimisation to maintain a seamless customer journey and drive engagement, conversion and revenue growth. Working cross-functionally with internal teams and external partners, this digitally savvy, commercially driven role ensures campaigns are delivered on time, on brand and optimised for performance, driving customer acquisition and retention. Please note this is a 12 month contract opportunity. How You'll Contribute Support the planning and execution of integrated marketing campaigns across email, SMS, paid media and loyalty channels, ensuring alignment with brand and commercial objectives.Coordinate end-to-end campaign delivery, including briefing, asset development, approvals, campaign builds, deployment and timeline management.Translate campaign briefs into channel-specific execution plans while maintaining marketing calendars, critical paths and go-to-market schedules.Partner with internal media teams to deliver cohesive campaigns, ensuring all activity meets brand standards, deadlines and performance goals.Monitor, analyse and report on campaign performance across engagement, conversion and retention metrics, providing actionable insights and optimisation recommendations.Manage campaign budgets, support weekly, monthly and post-campaign reporting, and provide ongoing administrative and operational support to the marketing team.Work with internal and external teams to plan and produce all imagery required for navigational, inspirational and campaigns. · Translate creative assets into digital formats, ensuring consistent brand representation across all digital touchpoints (e.g., website, social media, email).
Key Capabilities Previous experience in a similar digital marketing roleUnderstanding of digital marketing channels, strategies, and trends, with strong knowledge of digital marketing platforms, including social media, paid search, SEO, and CRM tools. Klaviyo advantageous but not essential.Excellent communication skills with the ability to build strong relationships and work collaboratively with cross-functional teams Ability to analyse data, interpret results, and make informed recommendations
What We OfferCompetitive Regional Manager salary reflective of the scope of responsibilitiesGenerous annual product allowance of $1,400 and access to our management incentive scheme40% discount across all Country Road Group brandsAnnual car allowance, phone and laptopCorporate partnerships to support your health and wellbeing18 weeks paid parental leave program for eligible employees with return-to-work clothing allowanceAccess to internal career opportunities across our retail brands and Support Centre.Annual learning calendar and ongoing development to support your career growth
Who We AreCountry Road Group is one of Australia’s leading group of brands, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.We encourage you to explore our Current Opportunities and we look forward to connecting with you! Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.