Customer Marketing Manager Hybrid

A key member of the Haymes Paint marketing team, the Customer Marketing Manager is a critical leadership role responsible for shaping brand, customer and digital marketing strategy across multiple customer segments and channels.

Reporting to the Head of Marketing, you will lead a high-performing team and work closely with sales, executive stakeholders, agency partners and digital platform providers to deliver integrated marketing initiatives that strengthen customer relationships, drive commercial outcomes and enhance the customer experience.

The role combines brand leadership, customer strategy, digital transformation and performance marketing, ensuring Haymes Paint continues to build meaningful connections with customers while delivering measurable business results. 

This is a hybrid role, with onsite work based at our Abbotsford and Ballarat locations and travel as required across our store and customer network.

Key Responsibilities:

• Lead the development and execution of brand strategies, customer segment plans and marketing communications across Haymes Paint, Haymes Paint Shop and associated product brands, ensuring alignment with business objectives, brand positioning and growth targets.
• Plan and deliver annual promotional programs, sponsorships, partnerships and community engagement initiatives that strengthen the brand, enhance customer relationships and deliver commercial outcomes.
• Lead integrated marketing activity across advertising, digital, direct communications, social media, performance marketing and content channels, optimising acquisition, engagement and conversion outcomes through data-led decision making.
• Develop and deliver the digital roadmap, including customer-facing platforms, ecommerce initiatives and customer experience improvements that enhance engagement, satisfaction and loyalty across online and offline touchpoints.
• Inspire, coach and develop a high-performing team, fostering collaboration, accountability and alignment with the Haymes Paint Vision, Purpose and Guiding Principles.
• Partner effectively with sales teams, executive stakeholders, agency partners and external providers to deliver integrated customer and marketing initiatives.
• Establish measurement, reporting and optimisation frameworks that leverage customer, campaign and market data to evaluate performance, inform decisions and drive continuous improvement.

What will you bring: 

• 10+ years' experience in marketing leadership roles within a corporate or large family business environment. 
• Proven experience developing and delivering integrated customer, brand and marketing communication strategies across multiple customer segments. 
• Strong expertise across brand marketing, digital marketing, performance marketing, content marketing and customer experience. 
• Demonstrated ability to translate strategic vision into engaging, commercially effective marketing programs and campaigns. 
• Experience leading digital transformation initiatives, customer-facing platforms and cross-functional digital projects. 
• Proven people leadership capability, with a track record of coaching, developing and building high-performing teams. 
• Strong stakeholder management, communication, and influencing skills, with the ability to build trusted relationships across internal and external partners. 
• Commercially minded with strong analytical capability and experience using customer, campaign and market data to guide decision making. 
• Relevant tertiary qualifications in Marketing, Business, Communications or a related discipline. 

An appreciation for family-owned businesses, alignment with the Haymes Paint values and a genuine passion for delivering meaningful customer outcomes will be highly regarded.

From our humble beginnings in 1935, Haymes Paint has grown to become Australia’s largest Australian made and owned manufacturer of premium brand paints, finishes and protective coatings. Now in our third generation of family ownership, we haven’t slowed down on bringing new and better products to the market, always looking for new advances or opportunities for innovation. Our values of Truth, Passion, Motivation, Respect, Listening & Learning are reflected in everything we do. 

Added benefits include:  

• 50% off retail price of Haymes Paint manufactured products, including friends and family discounts 
• 6% Medibank Corporate discount 
• 20% New Balance discount 
• Ongoing training and support 
• Access to a range of workplace health and wellbeing initiatives 
• Professional development opportunities. 

Please apply by including a recent resume and responding to the selection questions. Applications will close when a suitable candidate has been identified.  

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant. 

Disclaimer: 

Applications will only be considered from candidates with the right to work in Australia. Haymes Paint do not accept unsolicited agency resumes. Haymes Paint is not responsible for any fees related to unsolicited resumes.