Product Marketing Manager - South Bank, QLD

To be successful in the role, you will be the key interface between internal regional Product Owners and our customer facing teams – Sales & Marketing, PR, Account Management, Customer Success, Operations, whilst working with global stakeholders. You’ll help guide and develop an insight led market leading product strategy & communicate effectively the market positioning, product messaging & competitive differentiation of our core technology and service solutions. 

You will be responsible for developing strategic product marketing plans for our Corporate Brands, working closely with the internal Product Team(s) on strategy and roadmaps, new product development and releases. You’ll competitively enable our internal customer facing teams to craft the market facing messaging and product/solution positioning to drive new customer acquisition, adoption, upsell/cross sell to drive customer satisfaction and retention. Championing the customer voice throughout the lifecycle, you’ll work to drive product growth and profitability. 

Your Role: 

Positioning:

• Identify and develop product positioning that uniquely differentiates our Corporate brands as the leading provider of TMC solutions 

Sales and marketing Enablement tools:

• Create messaging, collateral, whitepapers, presentations, videos, and blog posts, to help train and communicate the value proposition of our solutions, tailored to brand and market 

Product launches:

• Work with internal/external partners to plan the market launch of new products/services and releases and manage the cross-functional implementation of the plan 

Communications:

• Work with sales, marketing & pr, account management, customer success and operations to broadcast our message to the market, across the organisation, and our partner community 

Market & Competitor intelligence:

• Be the expert on regional market developments and competitor insights, and our ideal customer profiles and personas in how they buy and their buying criteria; be the expert on our how to best succeed regionally 

Demand generation:

• Support the Brand marketing strategy and programs that create interest for our TMC solutions in all market segments 

 
Industry leadership:

• Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage 

 Who you are: 

• 5+ years Product Marketing in a B2B / software/ SaaS or similar field   

• Comfortable with and demonstrated experience in owning the GTM strategy, creating compelling value propositions and developing innovative cross channel content  

• Strong stakeholder management and communication – experience with working directly with senior stakeholders  cross functionally 

• Strong relationship building skills 

• Marketing or related degree or qualification  

• Travel industry experience highly valuable 

What you'll Enjoy:

🙋🏾‍♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability 

🎉Development: Individualised Learning & Development pathway options

🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within  

🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

🌞Mental Health: Support and Employee Assistance Program for staff and family

🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)  

🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

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