Area Sales Manager (Central Coast NSW)

Hawkesbury Brewing Co is leading the charge in bringing innovative, exciting and distinctive brands to the Australian beverage market.

We are forward-thinking, passionate about building brands and committed to helping them stand out. Hawkesbury Brewing Co is the sales division of Australian Beverage Contract Filling Pty Ltd.

The iconic brands and products you’ll represent include Hawkesbury Brewing Co, Little Fat Lamb, Wild Boar, PakTech, Fighting Cock — and more.

We’re looking for a genuine sales all-rounder to join us as Area Sales Manager for Central Coast, Newcastle and surrounding areas.

This is an on-the-road role focused on managing independent bottle shops and licensed venues, developing existing customers and identifying new opportunities across the territory.

• Manage and grow relationships with existing customers.

• Identify and secure new accounts and distribution opportunities.

• Increase product ranging, sales and turnover across the territory.

• Champion locally based brands in the region we call home.

• Work towards sales targets, territory budgets and broader business KPIs.

• Execute brand plans and maximise promotional opportunities.

• Conduct product tastings and giveaways during work hours.

• Build brand awareness through events and festivals as required.

• Plan and undertake regional travel based on business priorities and objectives. All approved travel expenses will be covered.

First and foremost, you’re a hunter. You enjoy chasing new sales, opening new accounts and creating distribution opportunities.

You’ll also bring:

• Sales experience, ideally within the liquor or FMCG industry, although this is not essential—we’ll teach you what you need to know.

• A proven record of achieving or exceeding sales targets.

• Experience using a CRM to manage customers and opportunities.

• Strong computer skills, including Excel, PowerPoint and Word.

• A strong sense of ownership and pride in your performance.

• Passion for building brands and supporting their long-term growth.

• Critical-thinking and problem-solving skills.

• Strong communication, negotiation and interpersonal skills.

• Excellent time-management and organisational abilities.

• The confidence to work independently while contributing positively to a team.

• A sharp eye for in-store presentation and making brands stand out.

• Self-motivation, drive and enthusiasm for tackling ambitious targets.

• Most importantly, a can-do attitude—no task is too big and no win is too small.

• The opportunity to build your own successful business within our business.

• Ownership of your territory and its results.

• The freedom to pursue opportunities and make your mark on the role, the business and your customer base.

• A supportive, energetic team that will celebrate your achievements.

• Genuine career-development and advancement opportunities.

• A package including:

  • $70,000 base salary

  • Fully maintained company vehicle

  • Superannuation

  • Performance incentives

  • Tools of the trade, including a phone and iPad or laptop

  • Approved business expenses covered

If this sounds like you—or someone you know—we’d love to hear from you.

Apply today or share this opportunity with the perfect person. We’re keen to meet you… or your mate