Social & Digital Media Planning Manager

Company Description

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Job Description

Own GYG's social media strategy and digital media performance end-to-end.

GYG builds all its content and social capability in-house. The Social & Digital Media Planning Manager owns the social calendar, the paid social strategy, and the digital media buying that drives platform growth and commercial results. You're a deep expert in social and digital media who can move between strategy, execution, and data without missing a beat.

What You'll Do

Develop GYG's social media strategy across Australia and all relevant overseas marketsOwn the GYG social calendar across all social platforms, ensuring alignment with strategy and best practiceManage daily posting and social media management across multiple social platformsManage spend for always-on social media support and proactively recommend paid optimisationsLead GYG's relationship directly with publishers and social media companies within your remitLead the strategy and implementation of advertising with Google and other digital platforms managed in-houseTrack and analyse social media performance, providing weekly and monthly reporting to the Leadership TeamMonitor emerging social trends, cultural moments, and platform innovations and translate insights into recommendations

What You'll Bring

4–5+ years' experience in a digital marketing roleA track record of developing highly successful social media content and campaignsExperience and working relationships with social media platforms including Meta, TikTok, and LinkedInStrong understanding of brand and ability to create engaging digital copyProven capability to create content and ideas that generate engagementStrong data literacy with experience using data to report on performance and make recommendationsHigh level of interpersonal skills with the ability to manage both internal and external stakeholder relationships

What You'll Love

Join one of Australia's fastest-growing restaurant companiesReal influence in a marketing function that's investing heavily in its capabilityAnnual short-term incentive schemeGYG restricted shares, earned each year through our long-term incentive schemeUp to 5 weeks of annual leave each year (ask us how)Paid parental leaveThe chance to one day become a franchisee and own your own GYG restaurantA vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.