National Sales & Technical Lead - Australia

ProAgni is growing, and we’re looking for a National Sales & Technical Lead who can help scale our commercial and technical-commercial capability across Australia. This senior, market facing role is ideal for someone with strong agricultural sales experience, technical credibility, and the drive to build a disciplined, repeatable sales function.

If you’re commercially minded, technically confident, and ready to lead customer, distributor and reseller engagement across Australia, this is a rare opportunity to join a science led business making a genuine impact in livestock production.

About the role

The National Sales & Technical Lead is responsible for growing profitable sales across Australia by developing strong relationships with resellers and distributors, to identify new market opportunities. The role works closely with the Managing Director, National Operations Manager, Chief Technology Officer and Brand & Marketing Executive to support sales growth, product planning, customer implementation and demand forecasting. It also provides practical market feedback to help guide product, marketing and business planning. A key part of the role is helping customers and the sales channel understand how and where ProAgni products should be used. This includes translating the ProAgni research, product evidence and technical knowledge into practical advice that supports confident purchasing and product use.

This is a flexible, home-based role with national responsibility. While the preferred location is within the Albury-Wodonga region, we are open to exceptional candidates located elsewhere in Australia.

The role includes regular engagement with customers, distributors and key industry stakeholders across the country, together with periodic travel to our Australian head office and industry events. We believe in purposeful travel that creates value for customers, partners and the business.

Key responsibilities

• Develop and execute the Australian sales plan in line with approved strategy, priorities and commercial guardrails

• Own revenue and gross margin delivery across assigned customers, sectors, channels and growth programs

• Build and maintain a qualified pipeline with clear value, probability, timing, next actions and delivery dependencies

• Qualify opportunities for customer need, technical fit, margin, timing, probability, working-capital impact and ability to supply

• Lead primary customer, distributor and rural reseller development activity across Australia

• Develop structured joint growth plans with priority distributors, reseller networks and strategic customers

• Act as the primary day-to-day technical commercial contact for customers, distributors, resellers and producers

• Maintain deep working knowledge of ProAgni products, evidence, applications, claims, limitations and implementation requirements

• Lead customer discovery, product application discussions, solution selection and implementation planning within approved evidence and claims

• Maintain customer and opportunity level forecasts, including probability, timing, volume and commercial dependencies

About you

You will thrive in this role if you bring:

• Demonstrated success in agricultural B2B sales and business development, ideally in livestock nutrition, stockfeed, animal health, supplements or agricultural inputs

• A practical understanding of livestock production, animal feeds and supplements, with the confidence to lead product application discussions within approved evidence and claims

• Established industry credibility and the ability to build trusted relationships with producers, feedlots, dairies, rural resellers, distributors, nutritionists, advisers and strategic partners

• A proven ability to identify, qualify and convert opportunities into profitable, repeatable business rather than one-off sales

• Strong account and channel management capability, including distributor development, joint plans, call cadence, opportunity progression and follow-through

• Commercial judgement across pricing, gross margin, negotiation, customer value, cost-to-serve, working capital and opportunity prioritisation

• The ability to understand technical research and explain it in practical language without overstating claims or operating beyond delegated authority

• Strong planning discipline and experience with CRM, sales pipelines, account plans, forecasts and management reporting

• A collaborative style and the ability to work across commercial, technical, operations, marketing, quality and finance functions in a lean business

Why join ProAgni?

• Work with a science led business solving real industry problems

• Opportunity to build a scalable commercial function

• Strong leadership support and clear decision rights

• A role with autonomy, ownership and meaningful customer engagement

Ready to make an impact?

A competitive remuneration package, including performance incentives and all required business travel, will be negotiated with the successful candidate based on experience and capability.

Apply now and help shape the future of ProAgni’s commercial and technical‑commercial capability across Australia.