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Liquor Marketing Group
About LMG LMG was established in 1977 alongside its banner group, Bottlemart. Founded by a collective of 400 NSW hoteliers, we’ve grown into one of Australia’s leading alcohol marketing groups, proudly supporting more…
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About the role
About LMG
LMG was established in 1977 alongside its banner group, Bottlemart. Founded by a collective of 400 NSW hoteliers, we’ve grown into one of Australia’s leading alcohol marketing groups, proudly supporting more than 1,400 independent operators nationwide.
With a national footprint across Queensland, New South Wales, Victoria, South Australia and Western Australia, LMG plays a critical role in helping members improve performance through strong supplier partnerships, marketing programs, and increasingly, digital and operational platforms.
About the Role
This is a field-based role focused on supporting members to improve store performance, strengthen retail execution and deliver strong commercial outcomes.
As a Business Development Manager, you’ll work closely with independent retailers, providing practical advice, insights and guidance to help lift standards, drive sales and enhance customer experience. Reporting to the Regional Manager – Central, you’ll play a key role in delivering consistent outcomes across your territory.
You’ll operate predominantly in the field (targeting four days per week), building strong relationships and ensuring effective delivery of LMG programs and initiatives. Regular travel within your territory is required, with a strong and consistent in-field presence critical to success.
Key Responsibilities
Build strong relationships with members through regular store visits and structured engagement
Provide practical advice and support to improve store performance, standards and customer experience
Ensure consistent execution of national programs, promotional activity and retail standards
Identify opportunities to drive sales growth, improve profitability and enhance in-store execution
Support store development initiatives including relays, refurbishments and ESL implementation
Use data and insights to guide performance conversations and identify opportunities
Maintain accurate records of store visits and member interactions within CRM systems
Support onboarding of new members and integration into LMG programs and standards
Partner with internal teams to support program delivery and improve member outcomes
About You
You are a commercially minded relationship builder who enjoys working in a field-based role and supporting retailers to improve performance. You bring strong communication skills, a hands-on approach and the ability to build trust and influence outcomes at store level.
You will bring:
At least 2 years’ experience in an account management or business development role ideally within the retail liquor or FMCG industry.
Strong relationship management and stakeholder engagement skills
Practical understanding of retail operations, merchandising and store standards
Ability to identify commercial opportunities and drive improved outcomes
Confidence using data and insights to support decision-making
Strong organisation and planning skills with the ability to manage a structured call cycle
A proactive, solutions-focused approach
Valid driver’s licence and willingness to travel regularly within your territory
A current RSA, or have the ability to obtain one.
Experience within liquor, hospitality or franchise/member-based networks will be highly regarded.
Why Join LMG
Field-based role with strong member engagement and real impact
Opportunity to directly influence store performance and commercial outcomes
Work with a large, established national retail network
Supportive and collaborative team environment
Apply Now
If you’re passionate about retail, relationship building and driving performance in a field-based role, we’d love to hear from you.
Please apply via SEEK.
sign in above to apply · via Jora
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