Digital Marketing Specialist

Shape customer experiences. Build Australia's leading home improvement brand online.

Ready to make an impact?

At Stratco, we're innovators.

We're looking for a Digital Marketing Specialist who combines creativity with commercial thinking and knows how to turn digital activity into measurable business results. This is an opportunity to take ownership of impactful digital campaigns, optimise customer journeys, grow eCommerce performance and help shape the future of digital marketing at one of Australia's most recognised brands.

Stratco is an Australian-owned innovator, manufacturer and marketer of quality building and renovation solutions. With sophisticated manufacturing facilities, retail stores, and professional trade representation throughout Australia and New Zealand, Stratco has supplied a comprehensive range of products to the building and construction industries, and home improvement and DIY markets for over 75 years.

Your mandate

You'll be responsible for planning, executing and optimising digital initiatives that deliver real commercial outcomes, including:

• Managing multi-channel digital campaigns across paid search, social media, email and organic channels in partnership with external agencies
• Driving SEO performance and improving visibility across search engines and emerging AI powered discovery platforms
• Managing and optimising Stratco's websites to improve customer experiences, conversion, lead generation and online sales
• Supporting eCommerce growth through improved merchandising, product content, and customer journey optimisation
• Analysing campaign, website and customer performance data to identify growth opportunities
• Delivering actionable insights through reporting and performance dashboards
• Coordinating digital activity with agency partners and external stakeholders 

What You'll Bring

If you're a performance-focused, passionate, energetic digital marketer who thrives on turning insight into action and delivering measurable growth, we'd love to hear from you! Ideally, your experience and attributes will include;

• 3+ years' experience in digital marketing, eCommerce or website optimisation
• Experience executing campaigns across multiple digital channels
• Strong knowledge of customer journeys, conversion optimisation and digital performance metrics
• Experience managing website content and online product information
• Confidence working with agency partners and cross functional stakeholders
• Proficiency with Google Analytics (GA4), Google Tag Manager and reporting tools

Bonus points if you:

• Experience within retail, manufacturing, construction, trade or home improvement environments
• eCommerce marketplace experience
• Knowledge of PIM, DAM or Customer Data Platforms
• Experience with Adobe Creative Suite

At Stratco, innovation, customer focus and continuous improvement are at the heart of everything we do. You'll join a collaborative team where your ideas are valued, your development is supported, and your work has a direct impact on business performance. Add in a culture where creativity isn’t just encouraged—it’s expected—and you’ll find a workplace that inspires you to think bigger, create boldly, and do work you’re proud of.

Life at Stratco includes  

Holistic Wellness & Mental Health Support | 24/7 EAP to team members & family | Flexible Working Arrangements | Team Member Discounts | Professional Development & Career Growth | Competitive Remuneration | Positive Workplace Culture & Inclusion     

Our EVP  

At Stratco, manufacturing is our foundation, but our people are our future. We empower our team to grow and succeed, within an inclusive and collaborative environment, where every individual matters, and innovation thrives. We are committed to offering fulfilling and rewarding career paths, ongoing learning and development, and recognition for outstanding service. Join us and build the future you’ve always envisaged, while redefining outdoor living and improving the lifestyles of our customers.  

We’re committed to fostering a workplace where everyone can thrive, understanding that careers evolve alongside life. Whether you’re advancing, reskilling, caregiving, or redefining you next chapter, at Stratco, we build roles that grow with you. 

At Stratco, Safety is paramount, and we take every measure to ensure our team members ‘Return Home Safe’.   

To see more information about Stratco & our careers please visit – stratco.com.au/careers