Social Media Coordinator

About Brand Gold Coast

The Gold Coast’s reputation is one of its most valuable assets. Australians and visitors from around the world know us for our beaches, events, and theme parks. Gold Coasters are telling a broader story about our city as a place to live, work, invest, study, and visit. We have a plan to bring it all together.  

The Gold Coast is more than a city. It is a mindset. This is an open, unpretentiously ambitious city where it can be better – whatever it is for you. 

About the role

The Social Media Coordinator will assist the Brand Gold Coast team with on-brand creative across the GoldCoaster social media channels and assist the creative team with project administration.

Key responsibilities:

• Work with the creative team on content for Instagram, TikTok and other platforms

• Film and edit short-form video and photo content

• Write on-brand social copy across posts, captions and stories

• Maintain a consistent content schedule, utilising scheduling apps and best practices

• Support social-first content capture at shoots, events and activations

• Manage community engagement – responding to comments and DMs in a timely, on-brand way

• Monitor and report on channel performance and community sentiment to the wider team to inform future creative

• Support the team with administrative assistance on creative projects.

About you:

You are energetic, empathetic, curious, and proactive. You deeply understand and love digital and social media, as it is now and as it will be, and you see the opportunity to tell the Gold Coast story through Gold Coasters. You are equally comfortable being in front of the camera as you are behind it. You are happy to capture content in public and connect with Gold Coasters while out and about. You have hands-on experience with short-form editing, scheduling tools, asset review, and analytics. Your willingness to learn, grow and adapt outshines any achievement you’ve had in the past.

You thrive in a start-up environment and a small team, and you are curious about the field of place-branding. While you are deeply passionate about what you do, and highly competent, you don’t take yourself too seriously. You like giving, receiving, and implementing constructive feedback. You are passionate about making it better, story by story.

How to apply

If this opportunity excites you and you want to be part of telling the Gold Coast story, please submit your resume, a cover letter and a short video of you interviewing someone about the Gold Coast. It can be short and lo-fi, on any specific subject and in whatever style you want. We want to see your on-camera presence and ability to make someone feel comfortable, your capture and editing skills, and your creativity. These won’t be published anywhere and will only be used for recruitment purposes.

Applications close Sunday 23 August. Please include your video link in the application or email your video to ••••@brandgoldcoast.com