Senior Public Relations Manager

Tasks & Responsibilities:1.Strategic development and planningDevelop and implement PR strategies specifically tailored to the automotive sector that align with corporate objectives and market trends.2.Media RelationsEstablish and maintain strong relationships with automotive journalists, influencers, and media outlets; proactively pitch stories and manage press releases.3.Content CreationWrite and edit high-quality press materials, including press releases, blog posts, feature articles, and product information sheets that highlight our brand and vehicles.4.Event coordinationPlan and execute automotive events, such as vehicle launches, trade shows, and media days; ensure all events reflect the brand's image and messaging.5.Reputation managementCreate and implement crisis communication plans to address potential issues affecting brand reputation in the automotive industry.6.Impact ManagementMonitor and analyze media coverage and public perception. Integrate measurement and evaluation into communications plans. Develop insights and outcomes each month to improve communication tactics and performance.7.Cross-Department CollaborationWork closely with marketing, product development, and customer service teams to ensure consistent messaging and brand representation.8.Internal CommunicationsChampion internal communications to ensure that all employees are well-informed about important company news, product launches, and business achievements. Develop internal newsletters, executive speeches, and talking points to maintain consistent messaging across all internal channels.9.Industry trendsStay updated on automotive industry trends, competitive landscape, and regulatory changes to inform PR strategies.10.Agency ManagementOversee the operations, strategies and agency/client relationship with the PR agency. Ensure that the agency effectively communicates the brand's messages, manages our reputation and meets the business objectives of the PR function.11.Budget ManagementOversee the brand PR agency budget. Ensure project and campaign budgets are adhered to and resource allocation is optimized across the agency team to ensure the brand's business objectives are efficiently met.12.Influencer / Ambassador engagement and managementOversee the agency management of influencer and ambassador relationships to promote brand visibility and drive engagement with the key audiences.Ensure the PR agency is fostering and maintaining positive relationships with ambassadors and influencers.Work with agency to define key campaign objectives, messages and deliverables.13.WHS ResponsibilitiesWorkplace Health & Safety; Adhere to all WHS requirements and report all WHS issues. Follow all safety procedures and report all hazards, incidents and injuries via the incident report form and ensure that this is communicated to HR and direct manager.
Qualification and skills required for the position:1.Education, Training and Qualification:Tertiary qualification in Commerce/Business/Economics/Finance or equivalent desirable.2.Working experience:5 to 7 years in public relations or corporate communications, preferably in Automotive or Consumer Goods, with a strong track record of developing effective corporate communications strategies and campaigns for large companies aimed at diverse audiences.3.Attributes and Skills:Media Management: Experience managing both reactive and proactive media opportunitiesA natural collaborator who thinks creatively, works efficiently, and can influence senior leaders, colleagues and industry stakeholdersQuick to act and adapt in response to changing demands and environments, with a consultative approach to identifying and acting on opportunitiesProactively identifies and leverages opportunities across communications programs aligning internal and external activitiesOutstanding communication skills written and verbal; with the ability to write, edit, and sub-edit various formats, including media releases, statements, and briefing documentsAbility to thrive in fast paced environments, agile and easily adaptable to constant change and evolutionAdvanced levels in Microsoft software