Marketing Manager

Own end-to-end acquisition and subscription campaignsMelbourne CBD | Hybrid and flexible workingUp to $110K + superannuation
Hope & Glory is delighted to be assisting our client with the appointment of a Marketing Manager – a broad, hands-on role for a marketer who can combine good ideas and commercial thinking with the ability to execute.
This is a terrific opportunity for an experienced campaign marketer who enjoys owning work from concept through to delivery, measuring the results and continually looking for ways to improve performance.
About the organisation
Our client is an established Australian digital publishing business with a portfolio of well-regarded publications and a growing range of digital products, events and commercial offerings.
It is an evolving, ideas-driven organisation where quality content matters and marketing plays an important role in growing audiences, subscriptions and reader revenue. The environment is collaborative and flexible, with people encouraged to think deeply, contribute ideas and take genuine ownership of their work.
The opportunity
Reporting to a senior marketing leader, you’ll take responsibility for end-to-end marketing campaigns designed to grow audiences, acquire and retain subscribers and support the organisation’s broader commercial objectives.
This is not a role for someone who wants to simply brief agencies or coordinate activity from a distance. You’ll be expected to contribute to campaign strategy and ideation, then roll up your sleeves and make it happen.
The scope includes:
Developing campaign ideas and end-to-end plans across acquisition, conversion and retentionWriting campaign copy and managing activity across email, paid social and other digital channelsSetting up, managing and optimising paid advertising campaignsEstablishing meaningful KPIs, monitoring performance and adjusting campaigns in-flightUsing campaign data and insights to understand what is working and improve future activityBriefing creative resources and coordinating campaign delivery across multiple stakeholdersSupporting the launch and growth of new digital products, events and other commercial initiativesManaging multiple campaigns and priorities while keeping stakeholders informed and delivery on track.
You’ll work closely with editorial, commercial, creative and marketing colleagues, so the ability to communicate clearly, contribute constructively and build strong working relationships will matter.
This is a permanent full-time role offering a salary of up to $110K + superannuation. Melbourne is the preferred location, with hybrid and flexible working arrangements available (at the employer's discretion).
About you
You’re an experienced, digitally capable marketer who is equally comfortable discussing what a campaign should do and getting into the detail required to deliver it.
Importantly, you’re genuinely hands-on. You understand how digital campaigns work because you’ve personally built, managed, measured and improved them.
You bring:
Strong end-to-end campaign management experience across digital channelsHands-on capability in paid social, email marketing and campaign optimisationExcellent copywriting and written communication skillsA data-driven approach and the ability to talk confidently about campaign metrics, performance and outcomesThe ability to turn broader strategy into practical campaign ideas and activityStrong organisational skills and the capacity to manage multiple campaigns simultaneouslyClear, confident interpersonal skills and the ability to collaborate across different functions and personalities.
Experience with subscription-based digital products, publishing, media or a comparable digital business would be valuable, but is not essential.
Just as importantly, you’ll bring curiosity, sound judgement and initiative. You’ll be someone who asks questions, gets into the detail and looks for better ways to achieve an outcome rather than waiting for a system, agency or someone else to provide the answer.
How to apply
Thank you for your interest in this opportunity.
To be considered, please apply online so that Hope & Glory can make an early assessment of your background and potential suitability.
If needed, questions can be asked on 03 9578 1000 (other than naming the organisation at this early stage). Please leave a message and your call will be returned during standard business hours.
All applications and enquiries will be responded to, and the outcome of each application will be communicated in due course.
All applicants must have full Australian work rights. The preferred candidate(s) will be subject to background checks.
By applying, you accept Hope & Glory's privacy statement, available at www.hopeandglory.com.au. You also warrant that your CV is an accurate record of your employment history.
As the retained recruitment partner on this assignment, all third-party and direct applications will be forwarded to Hope & Glory for assessment.
Hope & Glory. Dream big, achieve bigger. Your talent partner for marketing, media and communications.