Head of Content (Content Creator)

Location: Melbourne (On-site, occasional interstate travel required) 

Type: Full-Time 

Reports to: Chief Marketing Officer

If you live and breathe content, this is your opportunity to build one of Australia’s most recognised personal brands. We’re looking for a creative, hands-on leader to drive the content strategy behind Aaron Sansoni, Forbes’ #1 Business Mentor in Australia, AFR Young Rich Lister, and entrepreneur with over 1.2 million Instagram followers.

About Us

Aaron Sansoni Group International (ASGI) is one of Australia’s leading success stories in entrepreneurial and business education. We’ve empowered more than 700,000 students across 135 countries and 150+ industries, helping entrepreneurs grow successful businesses.

Founded by Aaron Sansoni, Forbes’ #1 Business Mentor in Australia, AFR Young Rich Lister, and investor behind more than 200 companies worth over $250M, ASGI is now expanding its media team to build world-class content that inspires and educates millions.

The Role

As our Head of Content, you’ll own Aaron Sansoni’s content ecosystem across YouTube, Instagram, TikTok, LinkedIn, Facebook, and X. You’ll lead content strategy, oversee production, and work closely with Aaron to plan, capture, edit, and publish high-performing content.

This is a leadership role that remains hands-on. Whether you’re directing shoots, filming at events, editing content, or building systems that scale, you’ll ensure our content consistently delivers impact.

What You’ll Do

• Lead the strategy and execution of long-form and short-form content across all platforms.
• Build and manage the weekly content calendar and publishing schedule.
• Develop content ideas from podcasts, events, interviews, trainings, and existing assets.
• Film, direct, and edit content when required to maintain output.
• Lead and mentor a growing creative team while maintaining quality across every piece of content.
• Oversee YouTube production, podcast content, and content repurposing.
• Travel with Aaron to capture authentic, high-value content.
• Monitor performance, identify trends, and continually optimise content strategy.

What We’re Looking For

• 3+ years’ experience in content creation, digital production, or social media.
• Strong portfolio across Instagram Reels, TikTok, YouTube Shorts, and YouTube.
• Experience filming, directing, and editing high-performing content.
• Proficiency with Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Strong understanding of social media trends, storytelling, and audience engagement.
• Highly organised, proactive, and comfortable working in a fast-paced environment.
• Willingness to travel occasionally for events and content capture.

Why You’ll Love It Here

• Build the content strategy for one of Australia’s leading entrepreneur brands.
• Work directly with Aaron Sansoni and the executive team.
• Grow and lead a high-performing creative team.
• Subsidised gym membership and quarterly team experience days.
• Access to premium training programs and ongoing professional development.
• Family and friend discounts to live events.
• Genuine opportunities for career progression.

How to Apply

We’re looking for someone who knows how to create content that connects, inspires, and performs.

To apply, send us:

• A link to your content portfolio.
• A short story about a piece of content you’re proud of and why it worked.
• A brief note telling us how you’d take Aaron Sansoni’s brand to the next level.

The ASG Way – ROLE

• Relentless: We do whatever it takes. We get it done. We always achieve results.
• Obligation: We live in service to our students and our team.
• Leadership: We lead ourselves first, take ownership, and show up.
• Excellence: We find answers, keep evolving, and deliver empowerment, education, and experience.