Content Marketing Manager

About us

aXcelerate is a leading Australian SaaS company transforming the way organisations develop skills, manage learning, and build workforce capability. Our integrated platform combines a powerful Student Management System (SMS), Learning Management System (LMS), and Skills, our workforce competency management solution, to help training providers, enterprises, and government organisations simplify compliance, streamline operations, and develop confident, capable workforces.

Trusted by over 1,300 organisations and powering more than 2.8 million learners, we’re redefining how learning and workforce capability are managed across Australia as we expand our impact internationally.

Recognised as a Great Place to Work for three consecutive years, we’re proud of a culture that empowers our people to innovate, collaborate, and grow. As we continue our exciting expansion into new markets and industries, there’s never been a better time to join our team. If you’re passionate about creating content that drives engagement, builds brand authority, and supports business growth, we’d love to have you help shape the next chapter of the aXcelerate story.

The Opportunity

Are you a strategic storyteller who knows how to turn ideas into content that delivers real business impact?

At aXcelerate, we’re looking for a Content Marketing Manager to own and lead our content strategy across the entire customer lifecycle. This is far more than a content creation role—it’s an opportunity to shape our brand, drive demand, educate customers, and create engaging experiences that fuel business growth.

You’ll build and manage our full-funnel content engine, creating campaigns and resources that attract new customers, nurture prospects, support product adoption, and strengthen customer loyalty. Working closely with our Product Marketing Manager and collaborating across Product, Sales, Customer Success, and Leadership, you’ll transform technical expertise into compelling, customer-focused content that delivers measurable commercial outcomes.

If you’re a commercially minded marketer who thrives on combining creativity with strategy, loves using data to optimise performance, and wants to make a genuine impact in a fast-growing SaaS business, this is the role for you.

What You’ll Do

• Manage the integrated editorial and content calendar across all marketing channels.
• Build and execute a scalable, full-funnel content strategy that supports brand awareness, demand generation, customer nurturing, product adoption, and retention.
• Develop and maintain editorial guidelines, content standards, and a consistent brand voice across all communications.
• Produce engaging, high-quality content including blogs, landing pages, customer stories, solution guides, thought leadership articles, email campaigns, and website copy.
• Create compelling customer testimonials and case studies that showcase measurable customer outcomes.
• Repurpose content across multiple formats—including social media, webinars, videos, infographics, sales enablement assets, and email marketing—to maximise reach and ROI.
• Develop campaign content that supports integrated marketing initiatives across paid, owned, and earned channels.
• Partner with Sales to create content that addresses buyer challenges and supports every stage of the customer journey.
• Collaborate with Product, Customer Success, and Leadership to translate technical knowledge into customer-centric messaging.
• Monitor and report on content performance, including engagement, content-generated leads, influenced pipeline, and revenue contribution, using insights to continuously improve results.

About You

You’ll be a strategic content marketer who enjoys blending creativity with commercial thinking and understands how great content supports every stage of the customer journey.

You’ll bring:

• At least 2 years’ experience in a Content Marketing role, with demonstrated success developing and executing content strategies and managing editorial calendars within a B2B SaaS environment.
• A bachelor’s degree in Marketing, Communications, Journalism, or a related discipline, or equivalent professional experience.
• Experience creating content across the full buyer and customer lifecycle, including awareness, lead generation, customer education, nurture, and retention.
• Strong copywriting, storytelling, and content planning skills, with the ability to simplify complex concepts into engaging, customer-focused content.
• Experience using content management systems and marketing design tools such as Figma and the Adobe Creative Suite.
• A data-driven approach, using content performance insights to optimise engagement and business outcomes.
• Excellent stakeholder management skills and the ability to collaborate effectively across Product, Sales, Customer Success, and Marketing teams.

Highly regarded

• Experience within the EdTech and/or SaaS industry.
• Experience marketing to enterprise customers.
• Experience contributing to the growth and scaling of a high-performing marketing function.

What we offer

• A central location, close to public transport, cafes and shops, with free on-site parking available.
• A vibrant, supportive and team-oriented culture, with regular team activities and social events.
• Opportunities for flexible and hybrid working.
• A focus on professional development and learning, with access to our LMS, external and internal training opportunities and your own personal annual PD budget.
• Access for you and your family to an Employee Assistance Program and resources.
• Cash back offers and discounts on popular brands through our Employment Hero app.
• Discounted gym membership and Pilates Class offers to support your health and wellbeing.
• Opportunities for career development with well defined career pathways across the business.
• Proud members of Women in Technology with access to networking events, professional development opportunities and resources.

How to apply

Please submit an up-to-date resume which outlines your suitability for the role. 

We’re looking for individuals who resonate with our values – H.E.A.R.T.: Honesty, Empathy, Acceptance, Respect, and Trust, whilst also bringing a unique perspective to their work. 

We are committed to promoting diversity in the workplace and encourage people from all backgrounds to apply. 

If you require any reasonable adjustments during the application process, please let us know by emailing careers@axcelerate.com

aXcelerate acknowledges the Traditional Owners of the land where we work, live and learn and we pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land. We are committed to fostering learning and development in the communities that we serve.