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Bastion
About Bastion Bastion is Australasia’s largest, independent agency that exists to put brands, organisations and people in a position of strength. Our integrated model sees digital, media, advertising, communications, …
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About the role
About Bastion
Bastion is Australasia’s largest, independent agency that exists to put brands, organisations and people in a position of strength. Our integrated model sees digital, media, advertising, communications, experiential and research experts sitting side by side, working together on major brands to solve their advertising and marketing challenges.
At Bastion Experience we create strategic partnerships and brand experiences that people want to talk about, creating work that surprises and delights.
Role Overview
The Senior Client Director is a senior leadership role responsible for driving strategic direction, operational excellence, and commercial performance across a portfolio of key client accounts.
This role has primary oversight of Bastion’s sports partnership and automotive client portfolio, leading integrated marketing, sponsorship, and experiential strategies across these sectors. The role acts as a trusted senior partner to clients, ensuring the delivery of innovative, effective, and commercially sound solutions.
Key Responsibilities
Client Leadership & Integration
Serve as the senior strategic lead across sports partnership and automotive accounts, ensuring alignment with client business objectivesBuild and maintain strong, trusted relationships with senior stakeholders (CMO, GM level)Champion a ‘One Bastion’ integrated approach across all agency disciplinesLead senior client conversations, presentations, and creative sell-in with authority and confidenceProvide clear oversight across all workstreams, ensuring cohesion and quality of output
Strategic Planning & Growth
Develop deep expertise in sports marketing, sponsorship strategy, and automotive categoriesLead partnership strategy development, including rights holder relationships, sponsorship optimisation, and activation planningTranslate insights, data, and market trends into actionable long-term strategiesIdentify and lead organic growth opportunities across existing accountsContribute to new business opportunities within sports and automotive sectors
Team Leadership & Capability
Lead, mentor, and inspire high-performing multidisciplinary teamsProvide coaching and development to Senior Client Managers, Client Managers, and broader team membersFoster a collaborative, accountable, and high-performance cultureEnsure best-in-class ways of working across briefing, delivery, and team processes
Operational Excellence & Delivery
Oversee the successful delivery of complex, integrated campaigns and partnership programsEnsure work is delivered on time, within scope, and to the highest quality standardsMaintain strong project governance, workflow management, and quality controlProactively identify and resolve risks or issues across accounts
Commercial Accountability
Own the commercial performance of sports and automotive accounts, ensuring profitability and sustainable growthDevelop and manage annual budgets, forecasts, and revenue projectionsOversee resource allocation to maximise efficiency and effectivenessEnsure all work is delivered within agreed commercial parameters and client commitments
What You'll Bring
8+ years' experience in client leadership within an agency environment, delivering integrated marketing, sponsorship, experiential or brand campaignsProven experience leading major client portfolios, ideally across sports, partnerships, automotive or premium consumer brandsStrong strategic thinking, with the ability to translate client business objectives into commercially successful marketing and partnership solutionsExceptional client management skills, with experience building trusted relationships with senior stakeholders and executive-level decision makersDemonstrated success leading complex, integrated campaigns from strategy through to delivery, ensuring exceptional quality and client outcomesStrong commercial acumen, with experience managing budgets, forecasting, profitability and identifying opportunities for organic account growthConfident leading presentations, strategic workshops and senior client conversations with influence and credibilityExperience mentoring and developing high-performing client service teams, fostering collaboration, accountability and growthHighly organised, solutions-focused and able to confidently manage multiple priorities in a fast-paced environment
What we offer
Flexible work in a hybrid work environmentA supportive culture focused on collaboration and personal growthA truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.The opportunity to lead fully integrated campaigns that expand your experience in the marketing and communications landscapeTeam Activities - a calendar of events that connects our team in creative and fun ways lead by our dedicated “Captains of Joy”Ability to connect with senior leaders within the business via Bastion mentor program
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