Product Marketing Manager

About Us

Jomablue is a premium enterprise event technology company, trusted by some of the world’s leading organisations to deliver complex, high-stakes events. 

With over 25 years in the events industry, that heritage shows in everything we build and every event we deliver. Named ‘Best Event Management Platform’ at the Event Technology Awards and certified as a ‘Great Place to Work’, the recognition reflects what we have always believed: that the people in our team matter as much as the experiences we create for our customers.

Our customers range from global tech giants to iconic Australian brands, and they come back to us because of two things: the quality of our technology and solutions, and the quality of the people behind it. 

We are a close, passionate team of genuine human beings who love what we do. The kind of team where people laugh hard, hold each other to a high standard, and actually want to come to work! 

If you want to do meaningful work, at a company that is growing and continues to prove itself . . . this is your chance.

The Role

The Product Marketing Manager reports to the CMO and owns the positioning, launch, and go-to-market of Jomablue’s products and solutions in every region we serve. You are our expert on the buyer, the market and the competition, and the bridge between Product, Technical Program Management, Sales, Education and Marketing. You turn a portfolio spanning software and solutions into one clear, compelling story that helps our teams win and retain premium enterprise customers.

This is a hands-on role for someone with 6 or more years behind them, who helps align our strategy and builds the work that brings it to life.

You must be motivated and passionate about great service. In a smaller team, you understand that working closely with others and pitching in when necessary makes our team stronger and helps us reach our goals.

This is a flexible, hybrid position with the opportunity to work in both office and home environments.

When and Where

This is a full-time role based in our Ultimo, NSW office.

Your Duties

• Partner with the CMO to provide product and solutions positioning and messaging across the Jomablue portfolio
• Lead go-to-market planning and delivery for launches and feature releases, coordinating Product, Sales, Education, Customer Success and Marketing to agreed dates
• Equip Sales with the assets that move deals, including pitch narratives, decks, battlecards, objection handling, one-pagers and proof points tuned to enterprise buying committees
• Run a structured competitive intelligence programme across our named competitors, and keep the field current on how we win
• Be the voice of the customer, running interviews and research and feeding insight to Product on roadmap priorities
• Assist Jomablue in communicating trust, security and compliance to enterprise, government and regulated buyers, translating controls such as SOC 2, data residency and encryption into clear, provable claims that stand up to procurement and security review
• Position Jomablue’s AI capabilities responsibly, working with Product and the Technical Program Manager to draw a clear line between what we ship today and what is on the roadmap, so every external claim is defensible
• Own product and lifecycle communications, including product change notifications and release updates, partnering with Product Management, the Technical Program Manager and Education on accuracy, and Digital on delivery
• Feed pricing and packaging decisions with market and competitive evidence across our product tiers
• Partner with the CMO and Digital on organic and search visibility, including how Jomablue is represented in generative and AI answer engines, traditional search and analyst coverage
• Set clear success measures for launches and enablement, and report on adoption, pipeline influence and win rate rather than activity alone
• Use AI tools to accelerate research, drafting and asset production without lowering the quality bar

Skills and Experience

While we list some skills and experience items below, we are focused on finding the right person who wants to learn.

Essential:

• 6+ more years in B2B marketing, with substantial time in product marketing or solutions marketing for technology or SaaS
• A track record of owning positioning, messaging and go-to-market for products sold to enterprise buyers
• Strong grasp of product lifecycles and how to market across launch, adoption, expansion and renewal
• Proven sales enablement experience, including battlecards, narratives and competitive positioning that sellers actually use
• Confident competitive intelligence and market research skills, turning evidence into a clear point of view
• Excellent writing and storytelling, able to make a complex, multi-part offer simple and compelling
• Experience coordinating cross-functional launches across Product, Sales and Marketing
• Comfortable positioning security and compliance for enterprise, government or regulated buyers, including how to represent controls such as SOC 2 and data residency accurately
• Comfortable operating as a hands-on individual contributor in a small team, setting strategy and producing the work
• Clear, calm communication that suits a premium brand and senior stakeholders

Desirable:

• Experience in event technology, enterprise technology or a business selling software and solutions
• Exposure to global or multi-region marketing across APJ, EMEA or North America
• Familiarity with win and loss programmes and competitive intelligence tools
• Working knowledge of HubSpot, Salesforce and modern AI tools for research and content
• Experience influencing pricing and packaging decisions
• Experience positioning AI capabilities for external audiences in a way that stays defensible and avoids overstatement
• Experience marketing APIs, integrations and technical product capabilities to both technical and non-technical audiences

The Right Fit

We believe strongly in searching for people that are the right cultural fit for our team. Our competencies are:

Communication Excellence – Effective communication ensures clarity, builds relationships and drives alignment across teams and stakeholders.

Collaboration & Teamwork – Collaboration is about working cohesively towards shared goals, valuing diverse perspectives and fostering a sense of team spirit.

Customer Focus – A customer focused mindset ensures that we anticipate and meet customer needs, creating positive experiences and driving loyalty.

Problem Solving & Decision Making – Strong problem-solving involves analysing situations, identifying solutions and making sound decisions, often under pressure.

Dynamic Adaptability – The ability to quickly adjust to changing circumstances, technologies and requirements while maintaining efficiency and effectiveness.

AI Fluency – Leveraging AI tools effectively and ethically to enhance productivity, improve processes and drive smarter ways of working.

What We Offer

• A commitment to your health and wellbeing, including subsidised access to ClassPass for fitness and wellness activities.
• A dynamic, inclusive workplace where diversity of thought is valued and your development is actively supported through mentorship and feedback.
• Competitive compensation and benefits, reviewed annually to ensure alignment with industry benchmarks and your career progression.
• Dedicated leave days and financial support for approved external training, empowering you to pursue professional development.
• Regular Best Practice Lunch and Learns and knowledge-sharing sessions that promote collaboration and continuous learning.
• A flexible hybrid work model, balancing in-office collaboration with remote work to enhance productivity and work-life balance.
• A strong commitment to diversity, equity, and inclusion, fostering a workplace where everyone feels safe, respected, and empowered.
• Regular team lunches, after-work socials, and team celebrations throughout the year.
• Access to our in-building gym, sauna, and golf simulator.