Digital Marketing Specialist

Digital Marketing & Content Specialist

KingsBottle | Seven Hills, NSW | Full-time

KingsBottle is a growing Australian brand specialising in premium wine fridges, beverage refrigeration and architectural wine storage.

We are looking for a hands-on Digital Marketing & Content Specialist with strong creative skills and a good understanding of digital marketing.

This role suits someone who enjoys creating content, developing campaigns and improving how a premium brand presents itself across digital channels.

You will work closely with the Commercial Director and external marketing partners across content creation, paid and organic media, SEO/GEO, email, website and brand development.

What You'll Be Doing

Content & Creative

• Create content for Instagram, Facebook, LinkedIn, YouTube and other digital channels.

• Produce photography, video, reels, graphics and advertising creative.

• Write website, product, campaign, blog and social content.

• Create digital and printed sales materials, catalogues and product collateral.

• Develop creative assets for paid media, organic social, email and website campaigns.

Digital Marketing

• Work with our external agencies across Google Ads and Meta.

• Develop campaign concepts, messaging, offers and creative.

• Review campaign performance and identify opportunities to improve results.

• Manage KingsBottle's organic social media presence and content calendar.

• Support product launches, promotions and brand campaigns.

SEO, GEO & Website

• Create and optimise SEO-focused website and blog content.

• Improve product, collection and landing page content.

• Support on-page SEO including metadata, headings, internal linking and content structure.

• Help develop content that performs across traditional search and emerging AI search platforms.

Email & CRM

• Create EDM campaigns, newsletters and automated customer journeys.

• Develop audience segmentation and campaign messaging.

• Review performance and continually improve engagement.

About You

You will ideally have:

• 3+ years' experience in digital marketing, content or a similar role.

• Strong content creation skills across photography, video, graphics and copy.

• Experience with paid and organic social media.

• Good understanding of Google Ads and Meta advertising.

• Practical SEO experience.

• A strong eye for design, layout, typography and brand consistency.

• Experience with Adobe Creative Cloud, Canva or similar design tools.

• Confidence working with websites, CMS platforms and digital marketing tools.

• Good written communication and attention to detail.

• The ability to work independently and manage multiple projects.

Highly Advantageous

Experience with any of the following would be particularly valuable:

• Premium appliances

• Luxury or premium consumer brands

• Interiors, architecture, furniture or kitchen products

• Wine or hospitality brands

• Shopify

• HubSpot

• Klaviyo

• Graphic design

• Photography or videography

Formal qualifications in marketing, communications or design are beneficial, but demonstrated ability and a strong portfolio are more important to us.

Why Join KingsBottle?

This is a hands-on role with genuine ownership.

You will work directly with senior management across marketing, eCommerce, product launches and brand development, while helping build KingsBottle's internal marketing capability as the business grows in Australia and internationally.

If you are a digital marketer with a strong creative eye who enjoys creating, testing and improving rather than simply managing briefs, we'd like to hear from you.

Please include examples of your previous content, design or digital marketing work with your application.