Marketing Manager

About the role

We are seeking a Marketing Manager to join the Australian Specialist Hub team in Melbourne. This is a full-time position based in Melbourne VIC 3004. As Marketing Manager, you will be responsible for developing and executing integrated marketing strategies that drive brand awareness, engagement and business growth. This role is pivotal in positioning the Australian Specialist Hub as a leading organisation within the medicolegal sector, working collaboratively across the business to achieve our marketing objectives and support our strategic goals.

Key responsibilities

• Developing and implementing comprehensive marketing strategies and campaigns aligned with organisational objectives

• Managing the full marketing budget and ensuring effective allocation of resources across various marketing channels

• Overseeing the creation of marketing collateral, including digital content, promotional materials and communications

• Managing brand positioning, messaging and identity across all platforms and touchpoints

• Analysing marketing performance metrics and providing regular reporting and insights to senior stakeholders

• Building and maintaining relationships with external marketing partners, agencies and vendors

• Coordinating campaigns across multiple channels including digital, social media, email and traditional marketing

• Identifying market opportunities and recommending new marketing initiatives to drive business development

• Content creation

Digital Marketing & Social Media

●      Develop and implement a comprehensive marketing strategy.

●      Plan, schedule, and publish content across social media platforms.

●      Create engaging posts, graphics, videos, and promotional campaigns.

●      Monitor engagement and community interactions.

●      Track analytics and optimise content based on performance.

Content Creation

●      Produce high-quality written and visual content for digital channels.

●      Coordinate photography, videography, and graphic design where required.

●      Maintain a consistent brand voice across all communications.

●      Develop marketing collateral including brochures, presentations, and promotional materials.

Email Marketing

●      Create and manage email campaigns using Mailchimp.

●      Design newsletters and promotional communications.

●      Maintain subscriber lists and audience segmentation.

●      Monitor campaign performance and recommend improvements.

Website & Digital Presence

●      Update website content and ensure information remains current.

●      Assist with SEO and digital marketing initiatives.

●      Work with external developers or designers when required.

Podcast Marketing (Desirable)

●      Support the promotion of podcast episodes across digital channels.

●      Create episode artwork, promotional assets, audiograms, and social media content.

●      Coordinate guest announcements and campaign rollouts.

●      Assist with podcast distribution and audience growth strategies.

Brand & Communications

●      Ensure all marketing materials align with brand guidelines.

●      Assist with media releases, announcements, and external communications.

●      Identify opportunities to increase brand awareness and audience engagement.

Skills & Experience

Essential

●      Experience in a marketing or communications role.

●      Strong social media management skills across multiple platforms.

●      Excellent copywriting and communication skills.

●      Experience using Mailchimp or similar email marketing platforms.

●      Ability to create engaging digital content.

●      Strong organisational and project management skills.

●      Ability to manage multiple projects and deadlines.

●      Proficiency with Canva and Microsoft Office

Highly Regarded

●      Experience within the medicolegal, healthcare, legal, or professional services industries.

●      Experience marketing podcasts or other digital media.

●      Knowledge of SEO and digital advertising.

●      Experience with video editing and short-form content creation.

●      Familiarity with Adobe Creative Suite or similar creative software.

What we're looking for

• 3+ years of experience in a marketing management role, experience in the medicolegal sector is highly desirable but not essential

• Proven track record in developing and executing successful marketing strategies that have delivered measurable business results

• Excellent strategic thinking and project management capabilities

• Proficiency in marketing analytics, CRM systems and digital marketing platforms

• Strong written and verbal communication skills with the ability to engage stakeholders at all levels

• Tertiary qualification in marketing, business, communications or a related field is preferred

• Strong understanding of digital marketing trends and emerging technologies

• Excellent organisational skills with the ability to manage multiple projects simultaneously

What we offer

The Australian Specialist Hub is committed to supporting the professional development and wellbeing of our employees. We offer competitive remuneration, professional development opportunities and a supportive work environment. We recognise the importance of work-life balance and offer flexibility in how work can be structured. Our commitment extends to creating an inclusive workplace where all employees feel valued and supported in achieving their potential.

About us

The Australian Specialist Hub is dedicated to connecting legal clients with medical experts. Our mission is to be a trusted partner in the medicolegal sector, known for our expertise, professionalism and commitment to excellence. We are driven by a passion for improving examinee experience, and we foster a collaborative culture where innovation and continuous improvement are encouraged.

Apply now

If you are an experienced marketing professional with a passion for driving business growth and a commitment to excellence, we would like to hear from you. Please submit your application including your resume and a cover letter outlining your relevant experience and why you are interested in this opportunity.