Local Area Marketing Manager

At Schnitz Group, we’re passionate about creating memorable guest experiences and connecting with the communities we serve. We’re looking for a Local Area Marketing Manager to drive local engagement, guest traffic and sales growth across our restaurant network.
Reporting to the Brand Manager, you’ll develop and deliver local marketing initiatives, working closely with franchisees, restaurant teams, BDMs and the wider Marketing team to bring campaigns, events and partnerships to life.
What You'll Be DoingDevelop and execute local area marketing plans aligned with Schnitz Groups national brand strategy and local business objectivesPartner with franchisees, restaurant managers and BDMs to identify opportunities and deliver local marketing initiativesPlan and coordinate community events, partnerships, sponsorships and local activations that drive brand awareness and guest engagementSupport new restaurant openings and refurbishments through local marketing strategies, launch plans and campaign executionManage local marketing calendars, ensuring activities align with broader brand campaigns and business prioritiesAnalyse local market insights, customer trends and campaign performance to identify opportunities for growthCoordinate local promotions, advertising activity, digital campaigns and marketing collateralBuild strong relationships with centre management, community groups, suppliers and local stakeholdersProvide feedback and insights from restaurants and guests to support wider Marketing and Operations initiativesTrack campaign performance and share learnings to improve future local marketing activity
About YouExperience in Local Area Marketing, Field Marketing, Retail Marketing, QSR, hospitality or franchise marketingProven experience delivering local marketing campaigns, activations or community initiativesStrong stakeholder management skills with the ability to build trusted relationships with franchise partners and restaurant teamsExperience coordinating events, partnerships, sponsorships or local promotionsStrong organisational skills with the ability to manage multiple priorities and deadlinesCommercial mindset with an understanding of how marketing activity can drive customer engagement and salesA passion for connecting brands with their local communities
The Good Stuff!Join a growing Australian success story.Shape the learning experience for franchise partners, restaurant teams and Support Office employees nationwide.Play a key role in developing the capability that supports our continued growth.Hybrid working arrangements.Birthday leave.Monthly Support Office lunches and social events.