Marketing Manager | Brand, Content & Creative

OWN THE BRAND. LEAD THE TEAM. SHAPE WHAT COMES NEXT.

MDC Campers and Caravans (MDC) are looking for an experienced Marketing Manager to take genuine ownership of our brand, marketing direction and the team responsible for bringing it to life.  This is not a narrow channel role.  You will be responsible for how MDC presents itself to the market, the stories we tell, how our products are launched, how our campaigns come together and how our customers experience the brand across every major touchpoint.  You will lead an established internal marketing capability spanning graphic design, video production, social and community content, while coordinating closely with our website and CRM resources and working side by side with our dedicated Digital Performance Manager. 

We have the products. We have the people. We have the national footprint. We are looking for the person who can bring it all together around a clear brand direction.

ABOUT US

MDC Campers and Caravans is a 100% Australian family-owned and operated business, founded in Queensland in 2005.  MDC started with camper trailers and has grown over more than 20 years into one of Australia's leading RV brands, with products spanning camper trailers, hybrids, touring caravans and extreme off-road caravans.  Today, MDC operates across Australia and the United States through brands including MDC Campers and Caravans, AUSRV, Gold Class Caravans and MDC USA, supported by more than 200 people and a broad retail, dealer, service and owner network.  But despite the growth, a lot of our DNA has stayed the same.

•  We are a product-led business.

• We move quickly.

• We listen to our customers.

• Our people actually use the products we sell.

• We attend shows, launches, customer events and MDC Musters.

• We believe the strongest marketing comes from understanding the product, the customer and the lifestyle, then telling that story properly.

THE ROLE

Reporting to the General Manager - Commercial & Product, the Marketing Manager will own the overall marketing and brand direction for MDC.  At the heart of the role is brand leadership.  You will need to understand what MDC stands for, who our customers are, why our products matter and how we should position the brand in an incredibly competitive market. Then you need to turn that direction into action.  That includes major national campaigns, product launches, retail promotions, video and content strategy, social media, showroom marketing, caravan shows, customer communications, website content, CRM campaigns and the ongoing development of the MDC brand.  You will also lead and develop the people responsible for executing that work.  This role requires someone who can see both the big picture and the detail. Someone who can establish a campaign strategy in the morning, review a model launch video in the afternoon and give a designer a better creative brief before the day is finished.

WHAT YOU WILL OWN 

• MDC brand strategy, positioning, tone and overall marketing direction

• The annual marketing calendar and campaign strategy

• Leadership, development and direction of the internal marketing and creative team

• Creative direction across graphic design, video, photography, social and campaign content

• Marketing strategy for new camper and caravan launches

• National retail campaigns, promotions and key trading periods

• Content strategy across video, social media, web, email and customer communications

• Social media direction, organic content and community engagement

• Customer-facing website content, presentation and campaign requirements

• Customer-facing CRM and EDM campaign strategy, messaging and content

• Marketing support across our national showroom network

• Caravan show, event and MDC Muster marketing

• Brand partnerships, PR opportunities and relevant media activity

• Creative briefs and direction for internal resources, suppliers and external partners

• Consistency of the MDC brand across every major customer touchpoint

• Marketing workflow, priorities, deadlines and execution standards

• Competitor, customer and market awareness

• Close alignment with sales and product teams so our marketing reflects what customers want and what the business needs

• Developing a strong, accountable and collaborative marketing team

BRAND AND CONTENT ARE AT THE CENTRE OF THIS ROLE

MDC is not selling an ordinary consumer product.  Our customers are buying into weekends away, family holidays, remote travel, beaches, campsites, tracks, campfires and the freedom to explore.  A great Marketing Manager at MDC needs to understand how to turn a product into a story.  It is not enough to announce that a new caravan has launched. You need to understand why somebody should care.  You will be responsible for setting that direction and then working with designers, videographers, content creators, social resources and the wider business to execute it.  You do not need to personally edit every video or design every advertisement. You do need to recognise great creative work, know when something is not good enough and be able to clearly explain how to make it better.

YOU WILL HAVE A DIGITAL PERFORMANCE PARTNER 

We have deliberately separated brand leadership and marketing execution from digital performance and systems.  Our dedicated Digital Performance Manager is responsible for areas including paid digital performance, analytics, attribution, SEO, CRM systems and workflows, automation, AI initiatives, lead flow and digital reporting.  You will work closely together - the Marketing Manager owns the brand, campaign, creative, content and customer proposition. The Digital Performance Manager owns the data, systems, measurement and optimisation capability that helps us understand and improve performance.

For website and CRM activity, you will define what the customer needs to see, hear and experience, while working with the Digital Performance function on the technology, data and performance behind it.  We want those disciplines working together, not competing with each other.

LEADERSHIP MATTERS

We are looking for someone who genuinely enjoys leading people.

• Someone who sets clear priorities and expectations.

• Someone who can give a good brief.

• Someone who develops the people around them.

• Someone who creates accountability without creating unnecessary layers and process.

• Someone who can bring creative, content, social, website, CRM and digital specialists together around one clear marketing direction.

This is not a role where you sit outside the team and simply approve work. You will be in it with them.

WHAT WE ARE LOOKING FOR 

• Proven experience as a Marketing Manager, Brand Manager or senior marketing leader

• Strong experience owning and developing a consumer brand

• Demonstrated experience leading a multidisciplinary marketing, content or creative team

• Strong creative judgement and brand instinct

• Experience developing and executing integrated national campaigns

• Strong experience in product launches and bringing new products to market

• An excellent understanding of video, social media, content, websites, email and CRM marketing

• Experience directing designers, videographers, content creators and other creative specialists

• Strong written communication, copywriting and storytelling capability

• Strong project management skills and the ability to manage multiple campaigns simultaneously

• Commercial awareness and an understanding that great marketing needs to deliver business outcomes

• Confidence working directly with senior leadership, sales teams, product teams, suppliers and external partners

• An ability to use customer insight and performance data to make better marketing decisions

• A willingness to make decisions, take responsibility and challenge mediocre work

• The ability to move quickly without sacrificing quality

Experience within automotive, RV, 4WD, camping, travel, tourism, lifestyle, retail or another enthusiast-led consumer category would be highly regarded. Just as importantly, you need to be interested in our customers and the lifestyle around our products.

WHY MARKET DIRECT GROUP?

This is a significant marketing leadership role inside an established Australian business that is continuing to invest and grow.  You will have access to:

• An established internal creative and content team

• Dedicated digital performance capability

• A constant pipeline of new products and model launches

• National showroom and caravan show exposure

• A large and engaged owner community

• Strong internal video production capability

• Direct access to senior decision-makers

• The opportunity to influence a major consumer brand rather than simply execute someone else's strategy

• A business that is investing in people, technology, systems and future capability 

There is no shortage of things happening here. New products. New campaigns. New technology. Shows. Musters. Content trips. Retail activity. Partnerships. Customer stories. For the right marketer, that is the opportunity.

READY TO OWN IT? 

We are not looking for someone to simply maintain the MDC brand. We want someone who wants to lead it.  If you have the experience, judgement and energy to take ownership of an established Australian brand, lead a capable team and help shape the next chapter of MDC, we would like to hear from you.  Apply through SEEK with your resume and a cover letter telling us why you believe you are the right person for the role.

All applications will be treated confidentially.