Senior Product Marketing Manager

ntelligenceBank is the leading digital asset management and marketing operations platform for brands in regulated industries. Over 1 million users across 55 countries rely on our AI-powered platform to get to market faster, stay on brand and stay compliant. We're headquartered in Melbourne, with offices across the US, Canada and the UK.

We're growing, and we're looking for a Senior Product Marketing Manager to join our Marketing team and help us tell that story to the world.

This isn't a "write some collateral and hope for the best" product marketing role. You'll sit at the centre of how IntelligenceBank goes to market, working closely with our VP, Marketing to shape strategy and drive execution. Your work will directly influence new customer pipeline, cross-sell and upsell, and how our sales team shows up in every conversation.

You'll be the person in the room who knows our buyers better than they know themselves. What keeps them up at night. How they evaluate vendors. Why IntelligenceBank isn't a nice-to-have, it's mission-critical.

What you'll be doing

• Go-to-market execution: Own product go-to-market coordination and translate every release into revenue and retention outcomes.

• Customer communications: Run the customer communications program, from monthly nurture campaigns to expansion plays that drive cross-sell and upsell pipeline.

• Content that converts: Create content that builds awareness and generates pipeline at target and existing accounts.

• Sales enablement: Build and own the enablement program that gives our sales and customer-facing teams the confidence to position, demo and sell the platform.

• Messaging that sticks Own the product messaging framework, including value propositions, talk tracks and proof points for our DAM and marketing operations buyers, so every seller tells the same sharp story.

• Training and onboarding: Design and deliver sales training, from new-hire product onboarding through to release readiness sessions ahead of every launch.

• Product demos: Build and maintain interactive product tours and guided demo journeys that stay current with every release.

• AI-enabled marketing: Keep the product knowledge behind our AI marketing systems accurate and current.

What you'll bring

• Proven experience in a similar product marketing role within B2B SaaS

• A track record of executing product-led go-to-market strategies

• Comfort working across CRMs, project management tools, marketing automation and in-app messaging platforms

• A customer-first mindset and sharp attention to detail

• Excellent verbal and written communication skills

• Experience in marketing operations, advertising or media is a plus

• The ability to create compelling product images and videos

• A knack for proving ROI, and being honest about what isn't working

• A collaborative style that works well across cross-functional teams

What's in it for you

• Genuine career development. Over 40% of our staff are in a different role today than the one they started in

• Annual and quarterly bonuses based on performance

• Extra leave that actually gets used: birthday leave, December 24th off and half day summer Fridays

How we'll measure success

• Successful product and feature launches, internally and externally

• High-quality product messaging and communications, delivered on time

• Strong response rates and adoption following product communications

• Your ability to drive new processes independently, without needing to be chased

What happens next

Apply, and one of our team will review your application and follow up by phone or email. From there, our process includes a phone screening, interviews covering both behavioural and practical assessments, and reference and criminal history checks.

We're committed to responding to every applicant at every stage, so you'll never be left wondering where you stand.

Ready to know our buyers better than they know themselves? Apply now.