Marketing Specialist

Your day at NTT DATA

The Marketing Specialist, Demand Generation, ANZ is a seasoned marketing professional responsible for supporting the coordination, execution, and optimization of demand generation initiatives across Australia and New Zealand. Working closely with the ANZ Marketing team, Sales leadership, and key stakeholders, this role contributes to pipeline growth by delivering targeted campaigns, managing lead conversion activities, supporting sales enablement, and ensuring marketing programs align with business objectives and revenue targets.

This position plays an important role in supporting the achievement of ANZ marketing pipeline targets through data-driven marketing programs, lead management, stakeholder engagement, and continuous optimization of campaign performance.

Key responsibilities:

• Coordinates and contributes to the development and execution of integrated marketing and demand generation campaigns aligned to business objectives and revenue targets.
• Works closely with the ANZ Marketing team, Sales teams, and business stakeholders to execute marketing activities that support pipeline creation and business growth.
• Supports the creation and execution of targeted demand generation programs tailored to business units and priority market segments.
• Assists with the development and maintenance of the marketing activity calendar and supporting campaign documentation.
• Supports campaign readiness planning to ensure stakeholders understand campaign objectives, timelines, requirements, success measures, and lead follow-up processes.
• Manages and supports lead conversion activities, working closely with Sales to ensure Marketing Qualified Leads (MQLs) are effectively progressed to Sales Qualified Leads (SQLs) and opportunities.
• Collaborates with stakeholders to track, measure, report, and optimize the performance of demand generation programs and marketing initiatives.
• Participates in the execution of one-to-one campaigns, sales plays, marketing collateral, and other sales enablement activities designed to generate opportunities and accelerate deal closure.
• Coordinates and delivers content, tools, and materials for internal and external communications, ensuring consistent messaging and stakeholder alignment.
• Assists with the coordination and facilitation of sales enablement programs that strengthen collaboration between sales, marketing, and strategic partners.
• Supports the monitoring and management of communication and information distribution across marketing and communications teams.
• Contributes to the development of marketing collateral and content that supports client engagement, lead generation, and sales effectiveness.
• Utilizes CRM and marketing automation platforms to support campaign execution, lead management, reporting, and performance optimization.
• Performs any other related task as required by the Marketing leadership team.

To thrive in this role, you need to have:

• Seasoned knowledge and understanding of marketing best practices, demand generation principles, and integrated campaign execution.
• Strong understanding of marketing and sales concepts, pipeline management, and lead lifecycle processes.
• Excellent written and verbal communication skills, with the ability to influence and engage stakeholders across different levels of the organization.
• Excellent interpersonal and collaboration skills, with the ability to work effectively with sales, marketing, and business teams.
• Understanding of NTT DATA's business model, client industries, and drivers of account growth, with the ability to articulate value propositions effectively.
• Strong analytical mindset with the ability to track, measure, and report on campaign and pipeline performance.
• Awareness of data privacy, governance, and compliance requirements relating to marketing activities.
• Working knowledge of CRM systems, marketing automation platforms, and modern marketing technologies.
• Understanding of multi-channel engagement strategies and data-driven marketing approaches.
• Ability to manage multiple initiatives simultaneously while delivering measurable business outcomes within deadlines.
• Strong program management, prioritization, and organizational skills.
• Demonstrates adaptability, resilience, and the ability to work effectively in a dynamic and evolving business environment.

Academic qualifications and certifications:

• Bachelor's degree or equivalent qualification in Marketing, Business, Communications, or a related field.
• Professional certifications in Digital Marketing, Marketing Automation, AI-enabled Marketing, CRM platforms, or other relevant marketing disciplines are advantageous.
• Evidence of continuous professional development in digital marketing, client engagement, business development, or industry marketing is preferred.

Required experience:

• Seasoned professional experience with a strong background in marketing, demand generation, campaign execution, and lead management.
• Proven experience as a Marketing Specialist, Demand Generation Specialist, Campaign Specialist, or similar marketing role.
• Hands-on experience managing marketing campaigns and working closely with sales teams to drive pipeline and revenue outcomes.
• Hands-on experience with CRM and marketing automation platforms, preferably Salesforce and other MarTech solutions.
• Experience utilizing campaign performance data, behavioural insights, intent data, and reporting metrics to optimize marketing effectiveness.
• Experience working across multiple geographies and stakeholder groups, with an appreciation for cultural diversity and regional market differences.
• Proficient in Microsoft 365 and other business productivity and collaboration tools.