Senior Manager, Digital Optimisation

The Opportunity

Cochlear has an opportunity for a Senior Manager, Digital Optimisation based in Australia. This role improves the performance, reliability and measurability of digitally powered campaigns by championing campaign set-up excellence, metadata and tagging best practice, and the effective use of data products across marketing teams. Working across Journey Production, Digital Analytics, MarTech/IT and Regional Marketing, this role connects campaign delivery, optimisation and reporting.

Responsibilities

Drive campaign set-up excellence, metadata governance and tagging standards.
Improve campaign measurement, reporting and optimisation outcomes.
Translate data and insights into practical recommendations for marketers.
Enable teams through training, documentation, playbooks and stakeholder support.
Lead issue identification, triage and continuous improvement activities.
Partner with analytics teams to improve dashboarding, reporting and data adoption.
Influence stakeholders across regions and functions to improve ways of working.

What Makes This Opportunity Unique?

This newly created role acts as the conduit between analytics and production, offering the successful candidate the opportunity to shape standards, improve reporting speed, strengthen campaign effectiveness and increase marketer self-sufficiency globally.

About You

To be successful in this role, you will demonstrate:

Qualifications in analytics, data or a related discipline, combined with strong exposure to digital marketing and customer journey design.
Experience turning data and insights into meaningful stories that influence marketing decisions and improve campaign performance.
Experience working in large, data-rich organisations with complex products, such as telecommunications, financial services, FMCG, consulting or similar enterprise environments.
Understanding of regulated data environments and data requirements across different jurisdictions. Global experience is not essential.
Strong stakeholder management skills with the ability to influence, educate and build alignment across analytics, technical and marketing teams.
Not a traditional campaign analyst. You bring a broader capability to navigate complex stakeholder environments, connect different functions and drive better business outcomes.

Desired Skills and Experience

Digital marketing
Analyticcs
marketing analytics
digital optimisation