Social Media Coordinator

Muscle Mat | Bulimba, Brisbane | Full-time, in-office

About Muscle Mat

Muscle Mat is an Australian home comfort brand. We design and sell products people use every day, including the Relax Mat, mattress toppers, premium sheets, duvets, the Relax Chair and the Crash Pad. Our products are sold across Australia, New Zealand and the United States. The business is growing quickly in all three markets, and our social media channels are a major part of how people discover us.

The role

We're hiring a Social Media Coordinator to run our presence on Instagram, Facebook and TikTok day to day. This is a hands-on execution role: you'll develop strategy, plan, create and publish content daily, manage gifted collabs, manage our community, and report clearly on what's working. You'll work from our Bulimba office alongside the content team, reporting to our Head of Marketing.

What you'll do

• Create, schedule and publish at least one high quality piece of original content across Instagram and TikTok every day

• Research trends on both platforms and adapt them to each, recognising what works as TikTok-native content versus what suits Instagram

• Plan content across our pillars (educational, community, trending, trust, interactive) using our content calendar

• Run our gifted collaboration program end to end: identify and contact creators, place gifted orders in Shopify, follow up on delayed content and keep tracking current

• Manage Instagram DMs and the marketing inbox in Gorgias, stepping in on marketing tickets where needed

• Manage customer reviews across Loox and Trustpilot: publishing, responding and pulling strong customer imagery into our content library

• Report weekly on account and competitor performance, and compile monthly analytics wrap-ups

What we're looking for

• 1 to 3 years running organic social for a consumer brand, in-house or agency

• Native fluency in TikTok and Instagram: you understand what performs on each platform and why

• Confident editing in CapCut and designing in Canva

• Strong writing across captions, community replies and creator outreach

• Organised and self-directed: you can run a content calendar, a gifting pipeline and a review queue in parallel without letting things slip

• Comfortable shooting simple product and community content on a phone

Experience with Shopify, Gorgias, Loox, Trustpilot or influencer gifting programs is a bonus, not a requirement.

Details

• Full-time, based in our Bulimba office

• $65,000 to $75,000 + super, depending on experience

How to apply

Please apply via Seek and include a cover letter outlining your fit for the role and include to a portfolio, or links to social accounts or content you've personally run or created. Only applications with examples of work will be progressed.