Content Operations Specialist

About us  

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride, and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.  

Learn more about life at TWE and our renowned portfolio of global brands.     

About the role

As the Content Operations Specialist, based in Melbourne, you'll own and optimise our global Product Information Management (PIM) and Digital Asset Management (DAM) platforms, driving governance, adoption, continuous improvement and scalable content operations across the business.

• Own administration and optimisation of global PIM and DAM platforms.  
• Establish governance, standards and data quality controls across platforms.  
• Drive process improvements to increase efficiency, adoption and scalability.  
• Partner with global teams to maximise platform value and user adoption.  
• Deliver training, guidance and support to build capability across regions.  
• Monitor platform KPIs and provide reporting, insights and recommendations.  
• Manage vendors, assess new features and influence platform roadmaps.  
• Leverage AI and emerging technologies to drive continuous improvement.

Who we’re looking for  

We're seeking a highly organised and detail-oriented content professional who thrives in a fast-paced environment and enjoys bringing together people, processes and technology to deliver exceptional digital experiences. You'll bring:

• Experience managing PIM, DAM, CMS or ERP platforms at enterprise scale.  
• Strong knowledge of PIM and DAM governance, standards and data quality.  
• Experience driving platform adoption, training and user enablement.  
• Proven ability to optimise workflows and improve operational efficiency.  
• Strong stakeholder management and cross-functional collaboration skills.  
• Experience managing product data, metadata and digital assets.  
• Data-driven with experience reporting on platform usage and performance.  
• Strong problem-solving skills with a focus on continuous improvement.  
• AI literacy is highly regarded to reduce redundancy and improve processes. 

Why you’ll love it here  

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.  At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.  

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Paid parental/partner leave
• TWE for Me Day – Take a day to celebrate your birthday, take a long weekend, spend time with friends and family, or simply switch off and relax at home - it is entirely up to you!
• We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.  

Discover more about benefits at TWE here.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability.  If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

How to apply

We move fast at Treasury Wine Estates when we find the right fit, so, if this sounds like the role for you, don’t miss out and apply today!