Field Marketing Manager

Job Description

 Affirma’s marketing services team is growing and looking for a skilled, passionate and experienced Field Marketing Manager to support our clients’ Field Marketing Team in Sydney, to play a critical role in achieving our client’s mission.

What's the opportunity? Field Marketing Manager, Regional Events to own and scale portfolio of curated and third-party programs in the APAC region. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue. You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business. This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes.

What will I be doing?

• Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
• Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
• Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
• Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
• Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
• Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
• Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
• Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
• Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
• Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
• Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

What skills do I need?

• 5+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
• Proven track record of driving pipeline generation and influencing revenue through events and field programs
• Experience executing both curated (owned) and third-party (sponsored) events
• Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
• Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
• Strategic mindset with the ability to connect program execution to broader business goals
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
• Data-driven approach to measurement, reporting, and optimization
• Experience with ABM strategies and targeting is a plus
• Willingness to travel to support key regional events (approximately 25-40% travel throughout the year)

What success looks like

• Regional event programs consistently generate high-quality pipeline and influence revenue
• Strong alignment and trust with Sales and GTM partners
• Events are thoughtfully designed, well-executed, and highly engaging for target audiences
• Clear visibility into performance, with measurable impact on pipeline creation and deal acceleration
• Scalable, repeatable frameworks are in place to grow regional programs efficiently

Policies We have a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work-related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

We value diversity and are committed to a policy of Equal Employment Opportunity. We will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Why Affirma?

• One of Washington's Fastest Growing Private Companies & Top 100 Best Companies to Work For (According to Seattle Business Magazine and Puget Sound Business Journal)
• Casual environment, surrounded by incredibly intelligent and motivated co-workers, and a performance-driven culture
• Flexible Schedule
• Opportunity for growth
• Excellent benefits