Head of Marketing

• Own and execute the overall FroPro brand strategy.

• Own and direct all creative direction and brand assets.

• Develop annual marketing plans and brand campaigns.

• Lead the planning and execution of integrated marketing campaigns across digital, retail and owned channels.

• Ensure a consistent brand identity and tone of voice across all customer touchpoints.

• Monitor brand performance and identify opportunities for growth.

• Drive profitable portfolio growth through strategic brand management.

• Strengthen FroPro's reputation as Australia's leading better-for-you food brand.

• Lead the execution of integrated marketing campaigns across digital, retail and owned channels.

• Oversee social media strategy, content planning and creative production.

• Lead end-to-end marketing support for new product launches.

• Develop campaign briefs and lead the marketing team to deliver high-impact creative campaigns throughout the year.

Partnerships & Brand Collaborations

• Identify, negotiate and manage strategic brand partnerships.

• Provide strategic direction to the marketing and social media team across influencer, ambassador and affiliate programs.

• Secure collaboration opportunities that strengthen brand awareness and deliver commercial outcomes.

• Manage sponsorships, events and promotional partnerships.

• Continually identify opportunities to improve customer acquisition, retention and brand loyalty.

• Track and report on campaign performance, ROI and key marketing metrics.

• Use customer insights and performance data to optimise marketing activity.

• Manage marketing budgets and prioritise investment across initiatives.

• Work with the senior leadership team to develop and execute FroPro's product portfolio strategy.

• Develop product positioning, naming, packaging and go-to-market strategies for all new product launches.

• Collaborate with internal and external stakeholders to successfully bring new products to market.

• Lead the creative direction, development and approval of all product packaging.

• Analyse consumer trends, category data and market insights to identify product and market opportunities.

• Conduct competitor analysis and identify whitespace opportunities within the category.

• Stay up to date with emerging consumer, product and brand trends.

• Develop and lead FroPro's consumer insights and market research strategy, including ongoing brand awareness and tracking initiatives.

• Build and maintain strong relationships with key retail partners including Woolworths and Coles.

• Collaborate with retailer marketing teams on product launches, promotions and category initiatives.

• Develop retailer-specific marketing plans and activation strategies.

• Support ranging submissions and product launches with compelling marketing and go-to-market strategies.

• Develop category growth strategies in collaboration with retail partners.

• Prepare annual range review presentations and supporting marketing materials.

Leadership & Cross-Functional Collaboration

• Serve as a key member of the senior leadership team, contributing to strategic business planning and decision making.

• Lead and mentor the marketing team while fostering a high-performance culture.

• Build strong cross-functional relationships across sales, operations, product development and external partners.

• Drive collaboration across departments to ensure successful product launches and commercial outcomes.

This role owns:

• Brand Strategy

• Marketing Campaign Direction 

• Product Portfolio Strategy

• Partnership Strategy 

• Brand Growth