Director of Marketing

Director of Marketing

Sydney, NSW

Full Time: $120,000 – $150,000 per year + superannuation

About the Business

Urban Rest is a high-growth flexible living operator and technology platform disrupting the serviced apartment and corporate housing space across APAC and Europe. The business focus is on owning the distribution layer for the contracted travel market into living assets, while delivering a consistent brand and guest journey through technology. Urban Rest also offers physical asset operation services that enable branded accommodation assets such as hotels to be managed with greater efficiency and distributed to contracted clients such as enterprise, government, insurance and SME clients. We provide the digital infrastructure and services that connect institutional living-sector assets and the contracted travel market at scale. Our mission is to make flexible living seamless.

Benefits and Perks

• Employee, friends and family discounts at at Urban Rest properties
• One flexible work from home day per week when business allows
• Mental Health Leave days and Volunteer days available
• Regular team socials and events
• As the company grows, this role will provide plenty of room for career growth and progression
• We’re a social bunch and we strive to have a fun, friendly, and collaborative work environment
• Pet friendly (for house-trained and well-behaved pets) office in Surry Hills, close to public transport

About the Role

As the Director of Marketing, you will lead Urban Rest’s global marketing function and be responsible for developing and executing the marketing strategy that supports the company’s commercial growth objectives across Australia, New Zealand and the United Kingdom. Reporting to the Global Head of Commercial, you will lead a growing marketing team responsible for Brand, Digital Marketing and B2B Communications. Working closely with Sales, Account Management, Supply, Product and Operations, you will ensure marketing initiatives strengthen Urban Rest’s brand, generate qualified demand, support customer growth and improve customer engagement throughout the lifecycle. This is a commercially focused leadership role requiring equal strengths in strategic planning, brand development and performance marketing leadership. You will establish marketing priorities, manage investment decisions, develop your team and ensure marketing delivers measurable commercial outcomes.

Responsibilities

• Develop and execute Urban Rest’s global marketing strategy aligned to the company’s commercial objectives and growth plans. 
• Own the Urban Rest brand strategy, ensuring consistent positioning, messaging and visual identity across all customer touchpoints and global markets. 
• Lead annual marketing planning, budgeting and resource allocation to maximise commercial return on investment. 
• Develop and oversee integrated marketing campaigns that build brand awareness, generate qualified leads and support revenue growth. 
• Partner closely with the Sales and Account Management teams to develop B2B marketing initiatives, sales enablement material, customer communications and account-based marketing programs. 
• Oversee Urban Rest’s B2B communications strategy including customer campaigns, product launches, thought leadership, case studies, partner communications, industry events and customer lifecycle communications. 
• Provide strategic leadership across Digital Marketing including SEM, SEO, website optimisation, CRM, performance marketing and digital analytics, ensuring investment is delivering measurable business outcomes. 
• Establish marketing performance reporting and KPI dashboards, providing regular commercial insights and recommendations to senior leadership. 
• Identify market trends, customer insights and competitive opportunities that influence commercial strategy and future marketing initiatives. 
• Build and manage relationships with external agencies, creative partners, media partners and key industry stakeholders. 
• Develop strategic partnerships and brand collaborations that strengthen Urban Rest’s market position. 
• Ensure all marketing activity maintains brand consistency, governance and quality standards across every market. 
• Lead, mentor and develop a high-performing marketing team, fostering a culture of accountability, innovation and continuous improvement. 
• Champion the adoption of AI, automation and emerging marketing technologies that improve productivity, customer engagement and commercial performance.

What Success Looks Like

In your first 90 days

• Develop a clear understanding of Urban Rest’s commercial strategy, customer segments and growth priorities. 
• Complete a review of the current marketing function, identifying opportunities across Brand, Digital Marketing and B2B Communications. 
• Establish marketing priorities, reporting cadence and measurable KPIs for the marketing team. 
• Deliver a 12 month marketing roadmap aligned with the commercial strategy.

By end of Year 1

• Successfully establish a high-performing marketing function aligned around Brand, Digital Marketing and B2B Communications. 
• Deliver measurable improvements in brand awareness, qualified lead generation and customer engagement. 
• Demonstrate improved marketing ROI through stronger reporting, attribution and commercial performance metrics. 
• Build scalable marketing processes, systems and team capability that support Urban Rest’s continued international growth. 

What We Look For

Essential

• Proven experience leading a marketing function within a high-growth, multi-market business. 
• Demonstrated success developing and executing marketing strategies that deliver measurable commercial outcomes. 
• Strong understanding of brand strategy, digital marketing, customer lifecycle marketing and B2B communications. 
• Experience partnering closely with commercial teams including Sales, Account Management and Product. 
• Strong commercial acumen with the ability to balance brand investment with performance marketing outcomes. 
• Experience managing marketing budgets, agencies and external partners. 
• Proven ability to build, lead and develop high-performing marketing teams. 
• Excellent communication, stakeholder management and leadership skills. 
• Strong analytical capability with experience interpreting marketing performance and ROI. 
• Experience leveraging marketing technology, CRM platforms, automation and AI tools to improve marketing effectiveness.

Desirable

• Experience within hospitality, travel, accommodation, technology or marketplace businesses. 
• Experience supporting international or multi-region growth. 
• Tertiary qualification in Marketing, Business or related discipline. 
• Passion for innovation, customer experience and continuous improvement.

Diversity & Inclusion

At Urban Rest, we extend our invitation to candidates from Indigenous, neurodiverse, disabled, international and diverse cultural backgrounds. Our commitment to fostering an inclusive workplace ensures that all applicants receive the necessary support and accommodations throughout the recruitment and onboarding process. We encourage candidates from various backgrounds to apply, as we value diversity and believe in creating an environment where everyone can succeed. Please let us know if you require any additional adjustments or support to help you through this process so you can shine as the best version of yourself.

How to Apply

Please submit your application through the link on this website by including an up-to-date resume with relevant skills and experience, alongside a cover letter addressing how you meet the criteria and your interest in the role.

If you want to learn more about our company please see our website – https://www.stayurbanrest.com

We look forward to hearing from you!