Head of Performance Marketing

NBL

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Melbourne ▸ Victoria ▸ Australia Full Time

13 Sep 2026

Applications 0

Description

You like knowing exactly why a campaign worked, not just that it did.

This is a new role at the NBL, created as the league grows and needs someone across the digital and data side of marketing full time. You will head up the performance marketing function - focusing on digital strategy, paid media, CRM and lifecycle, working closely with a small team and the wider marketing group.

If you like getting into the detail of a campaign as much as planning it, keep reading.

About Us

The National Basketball League is regarded as one of the premier basketball leagues in the world, home to some of the world's best players, and truly a sports entertainment experience like no other. We're a league that's growing fast, thinking big and constantly raising the bar. If you're passionate about sport and want to be part of something that's genuinely on the rise, you'll find your place here.

The Role

You will head up the performance marketing team and make sure every channel is pulling its weight.

Set the performance marketing strategy and connect it to growth targetsManage paid media investment across search, social, programmatic and videoBuild CRM and lifecycle programs that guide fans from interest to renewalGrow the audience database in size and quality, keeping data clean and compliantRun attribution and testing that shapes real decisionsCoach and develop a specialist digital marketingWork closely with Brand, Content, Media and Insights

Who We're Looking For

You have worked in performance or digital marketing for a while and are comfortable owning a budget and a strategy, not just running campaigns someone else has planned.

Experience leading paid media and agency relationshipsComfortable with marketing automation and CRM platformsGood grasp of attribution, testing and marketing analyticsExperience growing a database while protecting data qualityConfident presenting results and getting into campaign detail

And the non-negotiables - you back your decisions with data, you keep testing rather than repeating what worked last time, and you work well with other teams without needing to be chased.

Values in Practice

These are not aspirational - they are the minimum we expect from everyone here.

Always Think Big - Be courageous. Be open to new ideas. Learn and grow. No limits.

Be Accountable - Own it. Ask for help. The scoreboard matters.

Integrity is Key - Act ethically. Act honestly. Keep our word.

Show Respect - Show care. Listen and seek to understand. Value opinions.

We Are Fans Too - Have fun. Always consider the fan. Share the love of the game.

One Team - Communicate. Trust each other. Celebrate the wins. Build relationships.

If this sounds like a good fit, we would like to hear from you.

Send us your CV and a short note on what interests you about the role.

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