Brand and Digital Manager

ABOUT USThe Havaianas culture embodies the vibrant lifestyle that is reflective of our Brazilian heritage and our bestselling product. We approach the day with enthusiasm, a sense of adventure, and a sense of humour. We have worked hard to bring together a team of energetic, talented, and passionate people who genuinely enjoy coming to work every day.THE OPPORTUNITYWe’re looking for an experienced Brand and Digital Manager to lead how Havaianas shows up and grows across Australia. You’ll own brand strategy, ecommerce trading, digital marketing, social content and influencer partnerships — connecting creativity with commercial performance. You’ll lead the team and work closely with sales, merchandise, operations, global partners and agencies to build demand, grow our online business and keep Havaianas culturally relevant.KEY RESPONSIBILITIESOwn the annual brand and digital strategy for Havaianas Australia, translating global direction into locally relevant plans that support brand health and commercial growth.Lead ecommerce end to end — trading calendar, onsite merchandising, content, promotions, conversion optimisation and customer experience — with merchandise and operations.Own digital marketing across paid social, search, SEO, email, SMS and CRM, balancing acquisition, retention and profitable growth.Build and manage the influencer and creator strategy, including talent selection, seeding, ambassador programs, briefs, usage rights and reporting.Lead integrated brand campaigns across digital, social, retail, wholesale, PR and partnerships, ensuring every customer touchpoint is consistent and distinctive.Own the social and content calendar, creating brand, product and community stories that grow reach, engagement and relevance.Manage brand and digital budgets, agencies and partners, tracking revenue, conversion, ROAS, CAC, retention and brand measures.Use customer, market and competitor insights to identify growth opportunities, improve the ecommerce journey and sharpen channel decisions.Work closely with sales, merchandise and operations to align product launches, stock availability, promotions and seasonal priorities across every channel.Lead and develop the brand and digital team, creating clear priorities, strong ways of working and a high-accountability, test-and-learn culture.ABOUT YOU3+ years’ experience across brand, ecommerce and digital marketing, ideally in fashion, footwear, lifestyle or retail.Proven experience owning ecommerce trading and driving growth in revenue, conversion and customer value.Strong knowledge of performance marketing, CRM, social, content and influencer programs, connecting brand activity to commercial outcomes.A strategic and creative leader who translates global direction into relevant local campaigns and experiences.Commercial and analytical, using data to set priorities, manage budgets and make confident decisions.Demonstrated people leadership, agency management and cross-functional communication skills.Well organised and hands-on, with a positive, can-do attitude — and a sense of humour never hurts around here.Full working rights in Australia.WHAT WE OFFERCasual dress codeBalanced work/life culture.Generous staff discountsA supportive, energetic team that genuinely enjoys coming to workYour birthday, your day offDoes this sound like the perfect role for you? Please submit your resume and cover letter now.Life is short, let’s have a little fun!