Digital Marketing Specialist

An exciting opportunity exists for a Digital Marketing Specialist at SumaNurica, Australian owned peptide skincare expert, based in Melbourne CBD, VIC .

This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.

We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an innovative, science-led skincare brand.

(Please note: Previous experience in the premium skincare, beauty, or fashion is preferred.)

• Competitive remuneration package including base salary, performance bonus and super

• Generous staff discount plus quarterly product allowance

• Regular birthday or holiday gifts

• Beautiful CBD office built for collaboration and creativity

• A connected, high-performing culture with regular team events

E-commerce - Shopify

• Manage the website updates, merchandising, and campaign rollouts.

• Create and update collections pages, landing pages, blogs and templates.

• Upload banners, copy, product imagery and content.

• Liaise with the Graphic Designer and Marketing Manager to optimise the look and design of the website.

 NPD & Product

• Support the implementation of all new product launch campaigns and asset production.

• Assist with launch execution across website and channels.

Marketing Campaigns and Promotions

• Assist with campaign planning and coordination.

• Support copy, collateral, and asset production.

• Coordinate website, email, and channel execution.

• Coordinate promotional activity (sales, discounts, GWP).

• Set up promotional messaging across channels.

EDM & SMS

• Assist with eDM and SMS planning and execution

• Build and schedule campaigns, and update automated flows

• Support CRM and retention initiatives

• Build and execute pop-ups and forms for lead gen

 Social Media

• Account management for Instagram, Facebook and TikTok 

• Plan, Create, and Brief in content 

• Scheduling & posting (feed and stories). 

 Loyalty Program

• Support loyalty program execution

• Manage review initiatives and engagement

• Assist with CRM and retention activities

  Customer Service

• Build a strong customer experience, understanding the potential impact of new functionality or features on creatives, customer experience or the brand.

• Customer order management/emails 

• Basic product email responses 

Qualifications

• 5 + years’ experience in e-commerce in a similar role, preferably within skincare/ beauty, or fashion.

• Demonstrated experience with Shopify is essential.

• Proficiency and a good familiarity with Klaviyo or equivalent.

• A strong understanding of UX/UI for customer journey and conversion rate optimisation.

• Proven experience executing multiple digital projects and managing priorities within time & budget guidelines.

• Knowledge and experience in executing online merchandising and content strategies.

• Excellent written and verbal communications skills.

• Exceptional organisational skills and work ethos.

• Ability to work well as part of a team and under pressure.

• Extraordinary attention to detail.

About Us

SumaNurica is a premium biotech skincare brand born in Australia and headquartered in Melbourne CBD. We create high-performance formulations powered by advanced peptides and proteins, with a mission to deliver clinically effective skincare that builds trust, confidence and visible results.

How to Apply

We can’t wait to hear from you! Apply now via SEEK with your CV and cover letter outlining your suitability for the role.
Tip: To help us assess fit quickly, include 2–3 examples of outcomes you’ve driven (e.g., ROAS improvements, Platforms, Portfolio, CVR/AOV uplift, retention growth, revenue impact, successful NPD launches).