Social Media Editor

What's the role?

The Daily Telegraph is on the hunt for a Social Media Editor to drive how our journalism is distributed, discovered and engaged across all social platforms.
This role is designed for a social-first specialist who understands how to reach new audiences, grow existing communities and turn news stories into platform-appropriate content that performs.

This is not a reporting or story-writing role, it’s a hands-on audience role for someone who knows how to package journalism for social media, spot platform opportunities quickly and make smart decisions about how stories should be promoted across channels.

Working in a fast-paced newsroom, the Social Media Editor will sit at the centre of our daily publishing operation, helping ensure our journalism reaches the right audiences in the right format at the right time. The successful candidate will combine strong platform knowledge, sharp editorial judgement, creative instincts and a clear understanding of what resonates with NSW audiences across social media.

Key responsibilities

• Publish and distribute The Daily Telegraph’s journalism across social media platforms including Facebook, Instagram, TikTok, X and emerging channels

• Create platform-specific posts, captions, packaging and promotional assets designed to maximise reach, engagement and audience growth

• Identify opportunities to extend the life and impact of stories through smart social distribution

• Adapt newsroom content into formats that suit different social audiences and platform behaviours

• Monitor trends, conversations and breaking news moments to identify timely social opportunities

• Work closely with editors, reporters, designers and video teams to promote priority journalism effectively

• Use performance data and audience insights to refine posting strategy, improve engagement and grow referral traffic

• Test headlines, copy, visuals, posting times and formats to improve content performance

• Help build stronger connections with NSW audiences by tailoring social output to local interests and conversations

• Maintain a consistent brand voice and high editorial standards across all social channels

• Contribute ideas for audience growth, community engagement and platform development

• Support live coverage and major news events with fast, accurate and engaging social publishing

Who are you?

• You have strong experience managing social media accounts for a publisher, newsroom, media brand or similarly fast-moving content business

• You have sound news judgement and know how to handle breaking news responsibly on social media

• You understand how different platforms work and how audiences behave across each of them

• You know how to write social copy that is clear, compelling and suited to each platform

• You’re confident turning published journalism into social content that attracts attention and drives action

• You have a strong understanding of audience growth, engagement and social referral strategies

• You’re comfortable using analytics and platform insights to guide decisions and improve results

• You’re organised, collaborative and able to work quickly under deadline pressure

• You understand the interests of NSW audiences and can package content accordingly

• Experience with short-form video, visual storytelling or social content creation tools will be highly regarded

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

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