Area Manager - DIY (Hardware) Retail Space

Join an award-winning shopper marketing agency and lead high-performing teams across a dynamic retail landscape.

Strikeforce is a leading shopper marketing agency operating across Australia and New Zealand. We specialise in field sales, merchandising, demonstrations, and experiential activations, partnering with some of the world’s most recognised brands across FMCG, DIY, and consumer electronics.

We are currently seeking a driven and energetic Area Manager to lead our DIY (Hardware Retail) operations across Melbourne Metro & Western Suburbs and on occasion surrounding regional areas.

About the Role

This is a hands-on, field-based leadership role where you will manage a team of Brand Activators across Bunnings and Independent Hardware outlets. You’ll play a critical role in driving sales growth, strengthening client relationships, and ensuring best-in-class execution in-store.

Key Responsibilities

• Lead, coach and motivate a team of Brand Activators in your territory
• Drive sales performance across multiple client product ranges
• Maximise product ranging and visibility within all accounts
• Ensure high merchandising standards and inventory accuracy
• Deliver training and support to your team on new products and systems
• Execute planograms, relays, refits and new store setups
• Build and maintain strong relationships with key stakeholders including Bunnings and client partners
• Attend regular client meetings and provide insights from the field

About You

You are a results-driven professional who thrives in a fast-paced retail environment and enjoys leading from the front.

• Proven experience in field sales, retail, or trade environments
• Strong leadership skills with the ability to motivate and develop teams
• Excellent communication and relationship-building skills
• Confident, proactive and highly organised
• Able to work autonomously and manage competing priorities
• Strong influencing and negotiation skills
• Hardware/DIY knowledge (advantageous but not essential)

What’s in it for You?

• Work with leading global brands in a growing industry
• Autonomous role with strong support from leadership
• Career progression opportunities within a national business
• Dynamic, fast-paced and collaborative team culture
• Competitive salary package + tools of the trade

Key Measures of Success

• Achievement of individual and client sales targets
• Execution excellence across all store visits and activations
• Timely completion of all client requests and scheduled calls
• Effective communication and engagement with your team

The successful candidate has the potential to progress their career beyond this role through coaching and mentoring from senior managers. A competitive salary package is on offer incorporating company car, mobile phone, iPad and an annual bonus based on the achievement of KPI’s.

If you’re a motivated leader with a passion for retail and sales, we’d love to hear from you.

Click “Apply” and take the next step in your career with Strikeforce.

Register your interest in this position by submitting your resume and cover letter, addressing the key selection criteria and past experience. If you would like to know more about Strikeforce, please visit our website.

Only shortlisted candidates will be contacted by telephone.