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ODIS
About the role We are hiring a Performance Marketing Specialist to run paid acquisition across our portfolio of brands, campaigns, products and events. Reporting to the Head of Digital, this is an execution role. You …
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About the role
About the role
We are hiring a Performance Marketing Specialist to run paid acquisition across our portfolio of brands, campaigns, products and events. Reporting to the Head of Digital, this is an execution role. You will be inside the advertising platforms every week — building campaigns, launching them, reading the data, testing aggressively and improving performance. This is not an agency management role. You own the build and you own the outcome.
Key responsibilities
Build, launch, QA and optimise paid campaigns across Meta, Google, YouTube, TikTok and other relevant platforms
Manage campaign structure, audiences, placements, budgets, bidding strategies and conversion events
Monitor pacing and performance closely, acting quickly to improve CPA, CPL, ROAS and revenue
Run structured creative testing across hooks, angles, formats and offers — and turn the results into specific creative briefs
Build and manage retargeting and audience development across the customer journey
Implement and maintain tracking across GA4, Google Tag Manager, pixels, Conversions API and UTMs
Work with the web team on landing page testing and conversion rate optimisation
Report concisely on what happened, why it happened, and the next action
Stop waste early, fix the underlying issue, and scale winners without losing efficiency
About you
Demonstrated hands-on paid media experience, gained in-house, agency-side or both
Strong working knowledge of Meta Ads Manager and Google Ads
Evidence of personally managing meaningful campaigns and budgets, with commercial results you can talk through
Confident with GA4, Google Tag Manager, conversion tracking and common attribution problems
A disciplined testing method: clear hypothesis, controlled change, documented outcome
Strong analytical skills and a commercial mindset — profitable growth, not clicks
Comfortable working across multiple brands without losing execution detail
Comfortable using AI and automation tools to work faster
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Odis
About the role We are hiring a Performance Marketing Specialist to run paid acquisition across our portfolio of brands, campaigns, products and events. Reporting to the Head of Digital, this is an execution role. You …
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