Paid Media & Performance Marketing Specialist

Google Ads | Meta | TikTok | Emerging AI AdvertisingPart-time | South Melbourne
About WebOracleWebOracle is a Melbourne-based integrated digital agency with more than 20 years of experience helping businesses grow through strategy, brand, digital performance and technology.We work across a diverse client portfolio, from established Australian businesses to fashion and lifestyle brands, eCommerce businesses and larger organisations. Our approach brings creative thinking and performance marketing together, with a strong focus on transparency, measurable growth and long-term client partnerships.As the advertising landscape evolves, so do we. We’re building a performance capability that goes beyond managing Google campaigns. We want to understand where audiences are moving, test emerging platforms and help our clients make smarter decisions about where their marketing dollars are invested.
About the RoleWe’re looking for an experienced, highly organised and commercially minded Paid Media & Performance Marketing Specialist to take ownership of paid media across our client portfolio.Google Ads will remain a major part of the role, but we’re looking for someone whose thinking extends beyond one platform.You’ll work across Google Ads, Meta, Shopping and Performance Max, with the opportunity to expand our capability across TikTok and emerging advertising environments, including AI-driven and conversational platforms as they develop.Some of our clients operate in fashion, lifestyle and eCommerce, so experience translating strong creative and brand thinking into high-performing digital campaigns would be particularly valuable.This is a hands-on role. You’ll be expected to understand the numbers, challenge what isn’t working, identify opportunities and clearly explain what we should do next.We don't want someone who simply manages campaigns.We want someone who owns performance.
What You’ll Be Doing
You’ll take responsibility for paid-media strategy, implementation and optimisation across multiple client accounts, including:Planning, building and optimising Google Search, Shopping, Performance Max, Display and YouTube campaignsManaging Meta campaigns across Facebook and InstagramDeveloping and testing TikTok advertising strategies where appropriateExploring emerging advertising opportunities, including AI and conversational advertising platforms as they become commercially availableManaging eCommerce and lead-generation campaigns across different stages of the customer journeyDeveloping audience, keyword, creative and remarketing strategiesManaging Google Merchant Centre and product feedsContinuously testing creative, copy, audiences, landing pages and bidding strategiesWorking closely with our creative team to turn brand ideas into performance creativeEnsuring GA4, GTM, Meta Pixel and conversion tracking are configured correctlyAnalysing CPA, ROAS, conversion rate, revenue and other commercially meaningful metrics rather than reporting on vanity metricsManaging client budgets responsibly and proactively identifying where investment should increase, decrease or moveCommunicating performance clearly to clients and the wider WebOracle team
The Person We’re Looking ForTechnical expertise matters, but the way you work matters just as much.
You’re someone who is:Exceptionally organised. You can manage several accounts, budgets and deadlines without things falling through the cracks.Accountable. If performance changes, you want to understand why. You don’t wait for someone else to notice.Commercially curious. You care about revenue and business growth, not simply CTR and CPC.Analytical and creative. You understand that increasingly strong paid media requires both excellent data and excellent creative.Proactive. You bring ideas to the table rather than waiting for a brief.Adaptable. Google and Meta may dominate today, but you’re genuinely interested in TikTok, AI, automation and whatever comes next.A strong communicator. You can turn complicated campaign data into a straightforward conversation with a business owner, Marketing Director or CEO.And importantly, you’re a team player. We want someone who enjoys working alongside strategists, creatives, developers, SEO specialists and account managers rather than operating in a paid-media silo.
What You’ll BringIdeally, you’ll have:
3+ years of hands-on paid-media experienceAdvanced Google Ads experience, particularly Search, Shopping and Performance MaxStrong Meta Ads experienceProven eCommerce and/or lead-generation resultsStrong GA4 and Google Tag Manager knowledgeExperience with Google Merchant CentreA strong understanding of conversion tracking, attribution and audience segmentationExperience managing meaningful advertising budgetsStrong reporting and analytical skillsExperience with Shopify and/or WooCommerceTikTok Ads experience would be highly regardedFashion, lifestyle or eCommerce experience would be a bonusExperience with Looker Studio or similar reporting platformsGoogle Ads and Meta certifications are welcome, but demonstrated performance matters more to us than certificates
Why WebOracle?You won’t be one person buried inside a huge performance department managing dozens of accounts with cookie-cutter strategies.You’ll have genuine ownership and the opportunity to influence how WebOracle’s paid-media capability develops.You’ll work closely with strategy, creative, SEO and development teams, including on brands where creative quality and brand consistency matter just as much as short-term conversion performance.We value people who care about their work, their clients and their team. We reward performance, loyalty and client retention, and we want someone who can grow with us over the long term.Our South Melbourne office is close to public transport, cafes, parklands and a gym, with showers, lockers and secure indoor bike storage.
To ApplySend us your CV and a short cover letter telling us about the paid-media work you’re most proud of.We’d particularly love to see examples where you can tell us:What the business challenge wasWhat you changedWhat happened to performanceHow you measured success
If you’ve worked across Google, Meta, TikTok, fashion/eCommerce or emerging advertising platforms, tell us about that too.