Senior Marketing Manager – Business and Motoring products

Company Description

We're one of Australia's most trusted brands and proudly member owned, with our people and community at the heart of everything we do.  From our legendary Roadside assistance to electric vehicle charging networks, the NRMA Group also owns and operates NRMA Parks and Resorts, SIXT car rental, My Fast Ferry & Fantasea Cruising.    

That's why a career with us means creating the future you want, while helping the NRMA Group to keep moving Australia forward.  Together, we can make a difference. 

Job Description

We’re looking for a Senior Marketing Manager to lead the planning, strategy and delivery of marketing activity across NRMA Business and Motoring products, including B2B, Batteries and Driver Training. In this role, you’ll lead a small team, drive acquisition, engagement and retention activity, and identify new opportunities to support business growth across B2B and ancillary product portfolios. 
 
This is a Full time, Fixed Term (just over 12 months) position working hybrid 3 days a week at our Sydney Olympic Park office or City location when required. 
 
 
What You’ll Do?  

• Lead and support a small team of marketers, building capability and helping create a high-performing team.  

• Develop and deliver marketing strategies that drive B2B and ancillary product acquisition, lifecycle communications, engagement and retention.  

• Identify new opportunities, partnerships and events to support acquisition and retention across large fleet and SME cohorts.  

• Plan and manage integrated marketing campaigns, using insights, segmentation, analytics and test-and-learn activity to optimise performance.  

• Work collaboratively with Sales, Propositions, Product, Digital, Brand, Insights, Data and Analytics teams to deliver aligned marketing activity.  

• Monitor campaign performance, manage budgets and ensure marketing activity supports business KPIs and brand alignment.  

 
What You’ll Bring?  

• Marketing experience: 8 to 10 years of solid marketing experience, ideally at middle-manager level.  

• Strategic capability: Proven experience developing marketing strategy and managing campaigns across integrated communication channels.  

• People leadership: Experience leading people, building capability and supporting a team through change.  

• Stakeholder engagement: Strong influencing and relationship-building skills across internal and external stakeholders.  

• Commercial mindset: Ability to use data, insights and performance metrics to optimise marketing activity and deliver business outcomes.  

• Industry knowledge: Experience in a membership-driven or fast-paced retail environment would be highly regarded.  

• Qualifications: A marketing-related qualification such as a Bachelor of Commerce, Bachelor of Business or MBA would be beneficial. 

 
 
What’s in it for you?   

At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!    

• Progressive flexibility, leave and well-being benefits to balance all of life's priorities   

• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.   

• Complimentary Roadside Assistance membership including My NRMA Rewards discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more   

• Discounts on a range of NRMA personal insurance products including car, home & travel   

• Grow, progress or relocate your career and move around the NRMA Group or different locations with us.  

Know You Belong  
 
We’re for inclusion, diversity and representing the members, guests, customers and communities we serve.  That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.