Digital Marketing Manager

Company Description Olas Supply Co., founded in 2016 by two Australian travelers exploring Latin America, is a travel-inspired clothing brand that celebrates a laidback lifestyle of adventure, fun, and good times. The company designs apparel that reflects a love of exploration, coastal living, and carefree travel experiences. Team members are encouraged to bring creativity, authenticity, and a passion for storytelling to the brand. Working at Olas Supply Co. offers the opportunity to help shape a growing lifestyle label and connect with a community of like-minded travelers and creators.Role Description The Senior Digital Marketer will lead and execute digital marketing strategies to grow brand awareness, engagement, and revenue across online channels. This full-time, on-site role is based in Burleigh Heads, QLD, and involves planning and managing campaigns, analyzing performance, and optimizing initiatives to reach key audience segments. Day-to-day responsibilities include developing and implementing social media campaigns, overseeing paid and organic lead generation activities, managing email marketing and digital advertising, and monitoring web analytics to inform data-driven decisions. The Senior Digital Marketer will collaborate closely with creative, e-commerce, and brand teams to ensure consistent messaging, support product launches, and enhance the overall customer journey. This role also includes staying current with digital trends and proposing new tactics to strengthen Olas Supply Co.’s online presence.
Qualifications

Strong Digital Marketing and Marketing skills, with experience leading integrated online campaigns.Demonstrated expertise in Social Media Marketing, including content planning, community management, and performance optimization.Practical experience in Lead Generation, with a focus on building and nurturing audiences that convert into customers.Proficiency in Web Analytics, using tools such as Google Analytics or similar platforms to track, report, and optimize digital performance.Relevant experience in e-commerce or consumer brands, ideally in apparel, lifestyle, or travel-related sectors.Ability to translate brand storytelling into effective digital content that aligns with a laidback, travel-inspired aesthetic.Strong communication, collaboration, and project management skills, with the ability to work on-site in a fast-paced team environment.Bachelor’s degree or equivalent experience in Marketing, Digital Media, Communications, or a related field.A confident operator with a proven track record in influencer, PR and event marketing, capable of building authentic brand relationships and delivering standout campaigns.