Events - Business Development Manager

We’re looking for a driven and enthusiastic Business Development Manager to join our events team.

If you enjoy talking to people, aren’t afraid to pick up the phone and want to build a career in B2B sales, this is a role where effort, resilience and consistency are rewarded.

About Us

Prime Creative Media is a globally recognised media and events company serving high-growth industries. Through our leading publications, events and digital platforms, we connect businesses, professionals and communities to support our purpose of growing individuals, organisations and industries.

We are an independently owned business powered by more than 200 team members across offices in Melbourne, Sydney and London.

We are a business built on Growth, Accountability, Humility and Generosity, with a strong belief that clear expectations, consistent coaching and great systems create great careers.

About the Role

This is a hands-on B2B sales role within our events team, focused on selling exhibition space, sponsorships and event-related marketing opportunities across Prime Creative Media’s portfolio of industry events.

You don’t need to arrive knowing everything about events. We’re looking for someone prepared to learn the ropes, put in the work and consistently build new business opportunities.

You’ll spend a significant part of your time identifying potential exhibitors and sponsors, picking up the phone, starting conversations and building a pipeline.

In this role, you will:

• Make regular outbound calls and proactively generate new business opportunities.
• Build prospect lists and develop a strong pipeline of exhibitors, sponsors and event partners.
• Sell exhibition space, sponsorships and other event-related marketing opportunities.
• Respond to inbound enquiries and progress opportunities from first conversation through to close.
• Understand what clients are trying to achieve and recommend opportunities that support their commercial goals.
• Build strong relationships with new and existing clients.
• Prepare and manage quotes, proposals, contracts and exhibitor documentation.
• Keep the CRM up to date with calls, emails, meetings, opportunities and follow-up activity.
• Work closely with operations and marketing to deliver client commitments and support the growth of each event.
• Take ownership of your activity, results and development.

This is a full-time Melbourne role with a requirement to attend our Docklands office at least four days per week.

About You

You don’t need years of event sales experience to succeed here.

What matters most is that you are hungry to learn, comfortable doing the work and prepared to keep going when people say no.

You will ideally be:

• Energetic, positive and willing to get stuck in.
• Comfortable making a high volume of B2B prospecting calls.
• Confident starting conversations with people you haven’t spoken to before.
• Motivated by targets and the satisfaction of seeing your pipeline grow.
• Resilient and able to maintain your activity even when every conversation doesn’t result in a sale.
• Curious enough to understand what a client actually needs rather than simply pitching a package.
• Organised and disciplined with follow-up, CRM activity and sales administration.
• Coachable, humble and open to feedback.
• Comfortable working closely with different teams to deliver a great client experience.
• Aligned with our values of Growth, Accountability, Humility and Generosity.

Previous experience in sales, customer service, hospitality, retail, recruitment, fundraising, events or another customer-facing environment would be an advantage, but attitude, work ethic and potential matter more to us than having the perfect background.

Why Work With Us?

At Prime Creative Media, we don’t believe in throwing people in the deep end and hoping they figure it out.

We have built systems, training and clear expectations designed to help people develop.

You’ll benefit from:

• A clear sales structure so you understand what good performance looks like.
• Hands-on coaching and support from experienced team members and managers.
• Regular professional development to build your sales, communication and commercial skills.
• A modern CRM system that helps you manage your activity, opportunities and follow-up.
• Exposure to a broad range of B2B industries and clients.
• The opportunity to learn event sales from the ground up, including exhibitions, sponsorships and integrated marketing packages.
• Real ownership of your pipeline and results as your capability grows.
• A team environment where people are expected to perform, continue learning and help those around them succeed.

Ready to Build Your Sales Career?

If you’re ambitious, enjoy talking to people, aren’t afraid of the phone and want a role where consistent effort creates genuine career growth, we’d love to hear from you.

You don’t need to know everything on day one.

Come ready to learn, make the calls and build from there.